Who wants to go from 'Paris' to 'Paris Baguette'? ... Looking for ESG Creators

Zero Waste and Other Consumer Content Creation
Support for Paris Content Production Expenses for First Place

We are looking for creators who will directly experience Paris Baguette stores in Paris, France, and produce video content.

SPC Group announced on the 6th that it will recruit '2024 ESG Creators' until the 12th. This activity is aimed at practicing ESG (Environment, Social, Governance) management together with consumers. ESG management refers to business activities that emphasize eco-friendliness, social responsibility, and transparent operations.

The ESG creators to be recruited this time will be responsible for producing video content from the consumer's perspective on various ESG management practices such as eco-friendliness, sharing, and social contribution.

In particular, to allow consumers to directly participate in ESG management activities, content will be produced monthly on different themes such as ▲‘zero waste’ practiced in stores ▲protecting the earth’s environment in daily life ▲warm sharing through bread.

The produced content will be introduced on each creator’s SNS account and SPC Group’s YouTube channel ‘Espisik (食)’. Espisik is SPC Group’s YouTube channel established in November last year, which vividly informs global store news and ESG management activities through consumer participation content.

The 2024 ESG Creators will consist of 8 creators capable of producing video content and will be selected through an open call. Creators with more than 5,000 Instagram followers or YouTube subscribers will be given preference.

Each selected creator will receive benefits such as ▲content production costs (1 million KRW for long-form, 300,000 KRW for short-form) ▲close mentoring by video production experts. Among them, the most outstanding creator (1 person) will be supported with activity expenses including airfare and local expenses to directly visit Paris Baguette in Paris, France, and produce content.

An SPC Group official stated, “We aim to practice ESG management together with consumers in areas such as eco-friendliness, sharing, and social contribution, expand communication with consumers, and contribute to supporting new creators.”

This content was produced with the assistance of AI translation services.