Danawa Launches Mobile Version of 'VS Search'... "Service Advancement with AI Integration"

Connectwave, a specialized e-commerce company, announced on the 6th that its price comparison service Danawa has launched the mobile version of 'VS Search' and will further advance the service by integrating it with generative artificial intelligence (AI) private LLM (model name: PLAi).

VS Search is Danawa's comparison search feature that allows users to compare multiple products at a glance with a single search. When a product is searched, comparison target products are automatically added, and about 40 to 50 criteria are compared automatically. The key differences between compared products are highlighted, and auxiliary indicators necessary for judgment, such as market share, are also provided, significantly reducing the time spent on comparison and selection.

In line with the rapid increase in the use of VS Search, Danawa has released the mobile version. By entering 'VS' between the names of products you want to compare in the search bar, the comparison criteria are automatically analyzed and the results are displayed. This provides customers with a convenient and economical shopping environment.

In particular, the VS Search service is expected to be further enhanced by combining it with Connectwave's generative AI, PLAi. When VS Search and PLAi are combined, VS Search results can be called up through natural language search. For example, if you enter "Recommend cost-effective laptops under 1 million won" in the search bar, products with strengths in performance, weight, and design will be automatically recommended, and the unique features and comparison information of each product will be presented on the screen. When a recommended product is selected, a VS Search comparison list based on that product will unfold, guiding users to compare products once again.

Furthermore, Danawa plans to successfully implement the generative AI PLAi technology in ShopDanawa, Danawa Auto, and apply it to next-generation vertical services such as golf, travel, and deskterior.

PLAi, the generative AI private LLM that Danawa is preparing, is an on-premise model installed on corporate servers, eliminating security concerns. Since it uses only internal data, it employs verified data, resulting in a model with almost no hallucination that generates false information. Additionally, it is relatively small in size, making it cost-effective, and is gaining attention as an AI specialized for e-commerce.

A Danawa representative said, "The ultimate price comparison service combining VS Search and generative AI PLAi will greatly enhance customers' shopping satisfaction," adding, "Ultimately, competitiveness in the e-commerce market, which has grown to 227 trillion won, will be further strengthened."

This content was produced with the assistance of AI translation services.