Dyson Opens 'Dyson Beauty Popup Store' at Lotte and Shinsegae Department Stores

Dyson Korea announced on the 6th that it will operate the 'Dyson Beauty Pop-up Store' at Lotte Department Store Jamsil Branch and Shinsegae Department Store Gangnam Branch.

At the 'Dyson Hair Care Pop-up Store' held on the 1st floor of Lotte Department Store Jamsil Branch, a 'Mini Hair Show' featuring Blackpink's Jisoo, an official Dyson ambassador, will take place. Visitors can try styling with Dyson hair care products and participate in 'Creating My Own Dyson Photobook' by taking photos. Participants will receive a 'Dyson Hair Care Badge.' The event is scheduled to run until the 22nd.

Dyson Beauty Pop-up Store. [Photo by Dyson Korea]

On the 1st floor of Shinsegae Department Store Gangnam Branch, the 'Dyson Beauty Pop-up Store' will be available until May 31st this year. The pop-up store offers a 1:1 styling service that recommends styles and products suited to each individual. Customers who purchase Dyson hair care products after participating in the service will receive a 'Dyson Mirror Keyring.'

Visitors to the Dyson Beauty Pop-up Store can be the first to experience the limited edition 'Ceramic Pink Rose' color Dyson Hair Care Gift Edition products, targeted for the spring season. Customers who purchase products will receive various benefits in celebration of the Lunar New Year in February and Valentine’s season. Customers who purchase the Dyson Supersonic Hair Dryer will receive a 'Travel Leather Case,' and those who purchase the Dyson Airwrap Multi Styler will receive a 'Small Volumizing Brush' as a gift. All customers will also enjoy gift wrapping services, gift cards, and additional seasonal gift benefits such as dessert vouchers.

This content was produced with the assistance of AI translation services.