930 million KRW in ad costs in 30 seconds... The "already sold out" biggest event on earth

Last Year’s Ad Rates Exceeded 280 Million KRW per Second
Still Hot Popularity... Ad Inventory Already Depleted

Super Bowl 50 Photo by Super Bowl Official Website Capture

The Super Bowl, the NFL (National Football League) championship game, is an event that unites 110 million American football fans worldwide and is also famous as the largest advertising platform in human history. As of last year, the advertising rate exceeded 280 million KRW per second, having increased by 200% over the past 20 years.

On the 5th (local time), the U.S. economic media outlet Quartz analyzed the trend of broadcast advertising rates ahead of the 2024 Super Bowl broadcast. The Super Bowl is scheduled to be held on the 11th in Las Vegas, USA, and it is estimated that about 115.1 million fans will watch it.

The Super Bowl is not only about the game but also a massive business for advertising. Fox News, which holds the broadcasting rights for the Super Bowl, airs "30-second commercials" during game breaks, and the cost of these ads is astronomical. Last year, some 30-second ads recorded a historic high of 7 million USD (approximately 9.3 billion KRW). The broadcaster can generate revenue of 578.4 million USD (about 770 billion KRW) from advertising on the day of the Super Bowl final alone.

So, how much have Super Bowl advertising rates increased over the past 20 years? Quartz reported that they have risen by 200%, with 75% of that surge occurring within the last 10 years. In 2004, the Super Bowl ad rate was 2.3 million USD (about 300 million KRW), and it surpassed 4 million USD (about 530 million KRW) in 2014. This reflects the steep rise in U.S. service inflation rates.

American pop star Taylor Swift and her boyfriend Travis Kelce
Photo by AP·Yonhap News

Meanwhile, despite these rising costs, global companies are struggling to place their products in 30-second ads. The Super Bowl ad inventory for this year was already sold out on the 1st. Quartz predicted that this year’s Super Bowl ads might be even hotter than last year’s because Taylor Swift, who is currently causing a sensation in the U.S., might appear.

In particular, Swift has been dating Travis Kelce of the NFL’s Kansas City Chiefs since last year. If the "Swift effect" brings her music fans to the Super Bowl, the viewership could break all-time records. According to NFL’s own viewership data, this season has already recorded the highest female viewership since 2000.

This content was produced with the assistance of AI translation services.