'Clothing Hotspot' Musinsa, Living Goods Also 'Flying Off the Shelves'... Kitchen and Interior Product Sales Triple Increase

‘Iguhome’ Branding and Large-scale Special Exhibition Prove Effective

Musinsa announced on the 5th that the transaction amount in the 29CM Home category in January this year grew more than threefold compared to the previous year. This is the highest monthly transaction amount since the Home category was launched.

This growth was driven by rebranding the Home category and holding a large-scale promotional event. Last month, 29CM gathered home categories such as furniture, interior, kitchen, and daily necessities under the new brand name ‘Iguhome (29HOME).’ This strategy aims to increase category focus.

During the first large-scale promotional event, ‘Igut Home Week,’ over 120,000 home items were sold. The event, which involved about 520 home brands, lasted for a total of 10 days. New customers for Iguhome nearly quadrupled compared to the same period last year. The average spending per customer also exceeded 100,000 KRW, and the product page views for Iguhome reached approximately 1.5 million during the event. Offering carefully selected stylish items with special discounts appealed positively to customers who want to reflect their own tastes and personalities not only in fashion but also in their living spaces.

Among the brands that showed remarkable growth since last year were cook and tableware brands. ‘Sabre’ and ‘Staub,’ known for their classic designs and heritage, as well as trendy brands like ‘Polar at Home’ and ‘Crow Canyon’ ranked high in transaction amounts. Companies showcasing a variety of lighting designs also attracted significant attention. In particular, the wireless light ‘Snowman Portable Stand,’ which reflects the signature design of ‘Ilgwang Jeongu,’ and Artemide’s steady seller ‘Tolomeo Basculante Floor Lamp’ recorded high transaction amounts, proving their popularity.

A 29CM representative said, “The continuous growth of the Home category is the result of 29CM’s unique and stylish curation resonating with customers who want to decorate their spaces according to their tastes.” They added, “We will continue to strengthen our competitiveness in the home market by proposing brands with distinctive stories in various forms through Iguhome.”

This content was produced with the assistance of AI translation services.