Hamyang-gun Holds Special Sale Event for Wild Ginseng Ahead of Lunar New Year

Sales of Over 10 Million Won Recorded for Wild Ginseng and Processed Products

Hamyang County in Gyeongnam announced on the 5th that it held a special sale event for wild ginseng in celebration of the Lunar New Year at the wild ginseng sales center near Sangnim Park.

This Lunar New Year special sale was organized to raise awareness of the wild ginseng sales center, which has been stagnant due to COVID-19, and to promote harmony by encouraging voluntary participation from resident businesses.

Hamyang-gun Wild Ginseng Lunar New Year Special Event.

At the wild ginseng special sale event, Hamyang wild ginseng and processed products, popular as Lunar New Year gifts, were sold at about 10-20% discounted prices, generating sales of approximately 10 million KRW.

In addition, tasting events featuring wild ginseng tempura, black pork tempura, wild ginseng tea, and wild ginseng liquor, as well as street performances and mini magic shows, were held to entertain visitors and keep them engaged.

A visitor to the event said, “I was thinking about Lunar New Year gifts for my parents, and since Hamyang wild ginseng was being sold, I came to the event. It was a great event where I could buy Hamyang wild ginseng at a reasonable price and enjoy the festivities.”

Jin Byeong-yeong, the county governor who visited the special sale event, said, “This special sale was an opportunity to increase consumer trust in Hamyang wild ginseng and promote it. We will consider ways to regularize the wild ginseng special sale event to revitalize the sales center and increase farmers’ income.”

Meanwhile, the wild ginseng sales center was opened in May 2019 with a total project cost of 2.5 billion KRW (including national and local government funds) to secure a distribution hub for wild ginseng, processed products, and forest products.

This content was produced with the assistance of AI translation services.