BC Card, Card-Type Onnuri Gift Certificate Reaches 2.26 Million Cumulative Recharge Members

BC Card announced on the 1st that the card-type Onnuri Gift Certificate, launched in August 2022, has surpassed 2.26 million cumulative registered users in just a year and a half as of January this year.

Unlike the existing paper-type certificates, the card-type Onnuri Gift Certificate allows users to register their usual credit or debit cards on the Onnuri Gift Certificate application and charge only the necessary amount to use. Not only BC Card, but also credit and debit cards owned by the user from Shinhan Card, Kookmin Card, Hyundai Card, and others can be registered and charged.

When used at Onnuri Gift Certificate affiliated stores such as traditional markets, the amount is first deducted from the charged Onnuri Gift Certificate balance, not from the personal card credit limit or linked account balance. The usage amount of the card-type Onnuri Gift Certificate is recognized as usage performance for the product service provided by the registered card itself.

[Photo by BC Card]

In addition to individuals, the 10% immediate discount benefit provided by default when charging the card-type Onnuri Gift Certificate for corporations is also a highlighted advantage compared to the existing paper-type Onnuri Gift Certificate. It is expected that an increased income deduction rate will be applied when using the card-type Onnuri Gift Certificate at traditional markets until June. Recently, the government has been promoting a plan to expand the income deduction rate for card usage amounts at traditional markets from the existing 40% to 80% during the first half of the year to stabilize people’s livelihoods.

From the 2nd to the 12th, BC Card will hold four events that maximize benefits when using the card-type Onnuri Gift Certificate through the 'MyTag' feature within the lifestyle finance platform 'Paybook' app. All events can be participated in simultaneously, and after meeting each event condition and using at least 100,000 KRW on the card-type Onnuri Gift Certificate, users can additionally enjoy up to 70,000 KRW in discounts and rewards.

According to the tax firm Siwon, a salaried worker in a four-person household with median income (68,758,956 KRW annually as of 2024) can expect a tax refund effect of about 440,000 KRW from income deductions when using the card-type Onnuri Gift Certificate at traditional markets compared to not using traditional markets. This assumes an annual card usage of 30 million KRW with 4.5 million KRW spent on the card-type Onnuri Gift Certificate within traditional markets. Additionally, users can receive up to 520,000 KRW in extra discounts through the basic discount of the card-type Onnuri Gift Certificate and BC Card events.

BC Card was selected as the operator of the card-type Onnuri Gift Certificate by KT and the Small Enterprise and Market Service in June 2022. Based on the policy voucher platform infrastructure and know-how accumulated over a long period with cards such as the National Happiness Card, BC Card has greatly improved convenience compared to the existing paper-type Onnuri Gift Certificate. It is also actively contributing to stabilizing people’s livelihoods and enhancing the revitalization effect of traditional markets.

The scope of Onnuri Gift Certificate usage is also expanding to corporations for expenses such as operational costs and employee welfare. In fact, public institutions such as the National Police Agency, Korea East-West Power, and Korea Electrical Safety Corporation, as well as general companies, have introduced the card-type Onnuri Gift Certificate to practice win-win management.

Kim Ho-jung, Executive Director of BC Card, said, "The card-type Onnuri Gift Certificate is a platform service that allows users to experience the benefits of Onnuri Gift Certificates more conveniently and reasonably through the familiar method of using their usual cards." He added, "Together with KT and the Small Enterprise and Market Service, we will take the lead in revitalizing the Onnuri Gift Certificate and actively contribute to reducing household burdens in this high inflation era and expanding sales for small and medium-sized merchants."

This content was produced with the assistance of AI translation services.