[Interview] Lamborghini Chairman: "Revuelto Sold Out for 2 Years... Long Wait in Han, Increasing Allocation"

Stephan Winkelmann, Lamborghini Chairman
Revuelto PHEV, Two-Year Supply Contract Ends
Maintaining Vehicle Value by Adjusting Supply to Demand
Urus and Huracan PHEV Launch This Year
40% Carbon Emission Reduction in Value Chain by 2030

"The Korean supercar market is growing faster than we anticipated. We will allocate more units to Korea than last year and continue to increase our investments."

Stephan Winkelmann, Chairman of Lamborghini, recently stated this in a video interview with Asia Economy. Lamborghini, which celebrated its 60th anniversary last year, achieved a record-breaking global sales milestone of over 10,000 units. Among these, Korea is one of the fastest-growing markets. Last year's sales reached 434 units. Korea has rapidly risen to become the 7th largest market worldwide, surpassing Lamborghini's home country, Italy (409 units).

Currently, if you order a Lamborghini in Korea, you have to wait two years to receive it. This is even longer than the global average of 18 months. Chairman Winkelmann said, "Demand in the Korean market is increasing faster than our supply plans."

Stephan Winkelmann, Chairman of Lamborghini, is conducting an online interview with Asia Economy on the 24th.
[Photo by Woo Su-yeon]

Throughout the interview, Chairman Winkelmann emphasized the importance of managing supply relative to demand. For a supercar brand that leverages scarcity as a key asset, controlling volume is a crucial marketing point. He said, "How well we manage brand and product value is the driving force behind sustainable growth," adding, "The key is to adjust production relative to demand to maintain consistent product value worldwide." He also noted, "We consider the preservation of used car value as an important indicator."

The Revuelto, unveiled last year, has sold out all production planned through 2026. The Revuelto is the brand's first plug-in hybrid electric vehicle (PHEV) model and serves as a gauge for market response to Lamborghini's electrification strategy. This model combines a V12 engine with three electric motors to deliver up to 1,015 horsepower. It accelerates from zero to 100 km/h in just 2.5 seconds.

Chairman Winkelmann predicted, "Demand for the PHEV model is so high that even running the factory at full capacity cannot meet orders. We expect the Revuelto's production volume this year to exceed that of the Aventador at its peak sales period."

The first plug-in hybrid model of the Lamborghini brand, Revuelto [Photo by Lamborghini]

This year, Lamborghini will launch PHEV models of the large sports utility vehicle (SUV) Urus and the sports coupe Hurac?n. These will be released sequentially in the global market and introduced to the Korean market as well. The company plans to hybridize its entire lineup within the year and aims to release a fully electric vehicle around 2030. Additionally, Lamborghini has set a sustainability strategy to reduce carbon emissions across its entire supply chain by 40% by 2030.

Chairman Winkelmann stated, "Our most important task is not to be the first to electrify, but to introduce the best electrified model." Finally, he expressed, "In the electrification process, we aim to combine sustainability with a unique driving experience. We will elevate performance on all levels, not only reducing carbon emissions."

This content was produced with the assistance of AI translation services.