Lotte Mart Launches Bottle Bunker Membership Service for Wine Enthusiasts

Grade Assigned Based on Purchase Amount... Differentiated Benefits Provided
Expansion of Premium Services Such as One-Day Classes and Tasting Events

Bottle Bunker, a wine specialty store operated by Lotte Mart, announced on the 30th that it will launch a membership service for wine enthusiasts starting from the 1st of next month.

The membership service assigns membership tiers based on the amount spent on wine purchases and offers differentiated benefits according to each tier. The purchase amount is automatically accumulated through the Bottle Bunker exclusive mobile app, and the tiers are calculated and updated twice a year, in the first and second halves. However, amounts spent on liquor, food, supplies, and gift sets are excluded, and accumulation is based on the actual payment amount.

The Bottle Bunker membership tiers are divided into three categories based on wine purchase amounts: ▲Wine Lover ▲Premier Cru ▲Grand Cru. If the wine purchase amount in the previous six months is less than 2 million KRW, the tier is Wine Lover; if it is between 2 million KRW and less than 5 million KRW, the tier is Premier Cru; and if it is 5 million KRW or more, the tier is Grand Cru.

Premier Cru members can use free delivery service up to twice a month for a maximum of six bottles, while Grand Cru members can use it up to five times a month for the same maximum quantity. Grand Cru members also receive one free quick delivery service per month. Additionally, gift boxes for wine packaging are provided, and upon entering a new tier, various welcome gifts such as wine glasses and wine accessories are given. Priority entry opportunities are also offered for one-day classes or tasting events held at Bottle Bunker.

To commemorate the launch of the Bottle Bunker membership service, Lotte Mart plans to hold a private wine class for Grand Cru members at the end of February. The class will be conducted directly by a sommelier and will offer an opportunity to taste several premium wines.

Choi Jung-won, the person in charge of Bottle Bunker at Lotte Mart, said, "We plan to further expand premium services that can only be offered at Bottle Bunker," and added, "We will strive to help Bottle Bunker grow into a leading wine shop in the domestic wine market."

This content was produced with the assistance of AI translation services.