Maeil Dairies' 'Amazing Oat' Captivates Consumers' Taste Buds
Active Experiential Marketing to Expand Customer Experience
Maeil Dairies' oat beverage brand "Amazing Oat," launched in 2021, has captivated consumers' taste buds with its excellent quality and flavor. The brand offers a total of five products: "Amazing Oat Original (190mL)," "Amazing Oat Unsweet (190mL)," "Amazing Oat Barista (950mL)," "Amazing Oat Coffee (330mL)," and "Amazing Oat Chocolate (330mL)."
Based on confidence in their products, Maeil Dairies is focusing on experiential marketing activities to expand customer experiences. They are confident that once customers try Amazing Oat, they will return for more.
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In its first year, to target the MZ generation, a pop-up store with a vegan caf? concept was opened in Seongsu-dong, Seongdong-gu, Seoul. Various beverages and desserts made using Amazing Oat were sold, allowing customers to naturally experience and share the brand. Last year, the nutritional design of the products was further enhanced, and the packaging design was stylishly renewed to better suit the tastes of the MZ generation. Additionally, efforts to popularize oat beverages have been intensified, including producing recipe videos using Amazing Oat.
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