'Paris Baguette' Develops New Varieties and Pursues 'Happy Coexistence' with Local Farmers and Franchise Stores

SPC 'Paris Baguette'
2024 Asia Consumer Awards Excellence in Dining

SPC Group's bakery brand, 'Paris Baguette,' has been continuing its win-win management through the development of new crop varieties by local farms and support for young farmers.

A young farmer from Nonsan-si, Chungnam, is presenting a Paris Baguette cake made with Vitaberry.
[Photo by Paris Baguette]

Notably, in February 2021, they advanced the 'Happy Win-Win Project' signed with Nonsan City, Chungnam Province, by launching a cake containing the 'Vitaberry' variety grown by young farmers in Nonsan. Vitaberry is a new variety developed in 2019 by the Strawberry Research Institute of the Chungnam Agricultural Research and Extension Services for export purposes.

This fruit is characterized by its high hardness, aroma, sweetness, and vitamin C content. SPC's Research and Development (R&D) Center collaborated with the Chungnam Strawberry Research Institute and Nonsan City to optimize Vitaberry as a variety suitable for bakery products. A Paris Baguette representative stated, "Beyond the existing purchase and productization of agricultural products, we will expand various activities to strengthen the competitiveness of farms through the expansion of new varieties and enable the company to grow together."

In addition, they hold regular meetings with the Franchisee Association and operate the Win-Win Committee, an autonomous dispute resolution system, to communicate for strengthening franchise competitiveness, stabilizing franchisees' management conditions, and establishing fair trade. Earlier, in March 2021, they also held the 'Long-Term Store Win-Win Agreement Proclamation Ceremony' with the Fair Trade Commission to support the stable operation of franchises.

This content was produced with the assistance of AI translation services.