Korea GM Appoints Jeong Jeong-yoon as Strategy Chief and Yoon Myeong-ok as Marketing Chief

On the 29th, Korea GM appointed new chief officers in the fields of strategy and marketing. Jeong Jeong-yoon, currently overseeing marketing, will move to lead strategy, while Yoon Myung-ok, who is in charge of communications, will expand her role to include marketing and lead the organization.

Jeong was appointed as the newly established Chief Strategy Officer (CSO) effective February 1. Having been responsible for Korea GM’s marketing, Jeong will now develop strategies for the mid- to long-term growth of the company’s commercial and domestic market operations as the chief strategy officer.

Since joining GM in 2003, Jeong has held various roles in brand marketing for Cadillac, Chevrolet, and other brands. In 2021, he was promoted to executive vice president and appointed head of Chevrolet’s domestic sales division, leading Chevrolet’s domestic sales. In November 2022, he was appointed CMO of the Korea business site, overseeing the Chevrolet, Cadillac, and GMC brands.

Jung Jeong-yoon, Chief Strategy Officer (CSO) of GM Korea

Myeongok Yoon, Head of Communications and Chief Marketing Officer (CMO) at Korea GM

Additionally, Yoon, currently responsible for communications, will be appointed Chief Marketing Officer (CMO) starting February. She will concurrently maintain her role overseeing communications. She will lead the development of marketing strategies for Korea GM’s domestic sales and the Cadillac, Chevrolet, and GMC brands.

Yoon joined GM in 2019 and was responsible for corporate and leadership communications in GM’s overseas business division. She was promoted to executive vice president in 2020 and has since overseen communications at the Korea business site. Prior to joining GM, she led communications at GE Healthcare and has worked as an expert in marketing and communications for the past 27 years since 1997.

GM stated that the background of this personnel change is "to establish a more mid- to long-term strategy for the domestic market, and to continuously strengthen multi-brand strategies and customer experience-focused marketing."

This content was produced with the assistance of AI translation services.