Looking for Participants to Eat Vegetables and Fruits Weekly... Hurom's 'Nalkkeot Challenge' Recruitment

Vegetable and Fruit Boxes Given to All 100 Participants
Conducted in Two Phases: First and Second Rounds

Hurom announced on the 26th that it is recruiting 100 participants for the ‘Raw Challenge’ to encourage vegetable and fruit consumption and spread health values.

This challenge is part of the ‘Raw Campaign’ launched last month with advertising model Lee Hyori. ‘Raw’ means ‘something that makes you healthy naturally.’ It was designed to help form a healthy lifestyle through weekly missions involving vegetable and fruit consumption.

Applications are accepted through the official website until the 7th of next month. The challenge will be conducted in two phases. Participants in the first phase will complete a mission once a week for three weeks from the 19th of next month to March 10th, consuming vegetables and fruits and posting content on Instagram. The missions include ‘Eating raw vegetables and fruits in the morning,’ ‘Eating carrot, cabbage, and apple sticks,’ and ‘Sharing three meals including vegetables and fruits.’

Thirty outstanding participants will receive the new juicer model ‘H410.’ These selected participants will join the second phase from March 18th to April 14th, performing weekly missions for four weeks. Detailed missions include ‘Drinking a meal replacement juice’ and ‘Developing my own juicing recipe.’ Five outstanding participants from the second phase will additionally receive a Hurom ultrasonic cleaner.

Hurom will give all challenge participants a vegetable and fruit box worth 100,000 KRW from Cheonggawon and an Insaeng Gwache calendar.

Kim Jaewon, CEO of Hurom, said, “The number of people consuming the recommended amount of vegetables and fruits is decreasing every year, so I hope that more people will create small habit changes for themselves in the new year.” He added, “Hurom plans to carry out various campaign activities throughout the year, including this challenge to get healthier with raw vegetables and fruits as they are.”

This content was produced with the assistance of AI translation services.