Nongshim Opens Brand Zone in the Heart of Myeongdong: "Try Instant Ramen"

Collaboration with Street Fashion Brand Lifework
Providing Space to Buy and Cook Ramen
"Designed for Foreign Tourists to Experience K-Ramen"

Nongshim is collaborating with the street fashion brand ‘Lifework’ to launch a Nongshim brand zone in Myeongdong, Seoul. This brand zone was planned considering the characteristics of the Myeongdong commercial area, which attracts many foreign tourists, to provide them with enjoyable and diverse experiences through K-ramen.

The ‘Lifework Dokkaebi Mart Myeongdong Branch,’ where the Nongshim brand zone is located, is a complex store consisting of clothing shops, cafes, and grocery stores, with over 70% of visitors being foreign tourists. Nongshim installed a dedicated brand zone of about 20㎡ in the grocery sales area on the basement first floor of the store.

Nongshim designed the brand zone so that foreign tourists can enjoy both the fun of seeing and eating ramen. Under the K-ramen concept, the space features a stylish display area for Nongshim’s main products and a photo zone. Products purchased in the brand zone can be immediately tasted in a nearby sampling area using instant cookers and microwaves.

A Nongshim official said, “This Nongshim brand zone, combined with shopping and resting spaces, is expected to become a special attraction for tourists in Myeongdong,” adding, “In particular, we hope it will be a place where foreign tourists visiting the home of K-ramen can create joyful memories.”

The Nongshim brand zone at Lifework Dokkaebi Mart Myeongdong Branch is scheduled to operate regularly starting from the 31st.

This content was produced with the assistance of AI translation services.