"Spicy Black Pepper Meets Pork Soup Rice"… Ottogi Cupbap Strikes Again

Cupbap Product with Rich Ingredients like Osorigamtu
Package Features Sunhuchu Design...Evoking Retro Sensibility

Soonhuchu and pork soup met. Ottogi announced on the 25th that it has launched a new cup rice product, ‘Spicy Soonhuchu Pork Soup’.

This product harmonizes a spicy broth with the sharp flavor of Soonhuchu pepper. It features the existing Soonhuchu package design applied directly to the cup rice container. An Ottogi representative explained, "Noticing that unique collaboration products are gaining attention in the cup rice market within CVS (convenience store) channels recently, we newly introduced a cup rice product utilizing the steady seller Soonhuchu."

Spicy Soonhuchu Pork Soup delivers a rich broth containing pork bone concentrate and is filled with abundant ingredients such as pork and osorigamtu, achieving the taste and quality of a specialized soup restaurant. The product includes a packet of Soonhuchu powder, allowing consumers to add it according to their preference after cooking.

The new product is exclusive to convenience stores and can be found nationwide at convenience stores.

Meanwhile, Ottogi has been widely applying its flagship product ‘Soonhuchu,’ launched in 1974, to various products. In 2021, it introduced ‘Soonhuchu Ramen Spicy Flavor and Beef Bone Soup Flavor’ as cup noodles, and due to consumer demand, the beef bone soup flavor was also released as bag noodles. In February last year, it launched ‘Soonhuchu Tteokbokki,’ which adds a spicy pepper paste base with pepper for a sharp taste, and in June, it attracted attention with new attempts such as ‘Soonhuchu Sundae Soup’ in cup rice form.

This content was produced with the assistance of AI translation services.