"Break the Mold"... Kim Seontae, Officer, Shares 'ChungTV' Expertise with Ministry of Personnel Management

On the 24th, at the Government Complex Sejong in Sejong City, Kim Seontae, an administrative officer from Chungju City, is giving a special lecture titled 'Chungju City SNS Stories' to employees of the Ministry of Personnel Management.
[Image source=Yonhap News]

Seontaek Kim, an administrative officer who operates the official YouTube channel of Chungju City, Chungcheongbuk-do (ChungTV) and holds the largest number of subscribers among local governments, visited the Ministry of Personnel Management. On the 24th, the Ministry announced that Officer Kim visited the Ministry in Sejong City, conducted an interview with Director Seungho Kim, and gave a special lecture to all employees.

During the approximately one-hour interview with Director Kim Seungho, Officer Kim asked questions about the Ministry of Personnel Management, which is responsible for national civil servant recruitment, personnel policies, and systems. Director Kim also sought advice on policy promotion and inquired about the secret to having over 580,000 YouTube subscribers. The video will soon be available on both ‘InsaCheoTV’ and ‘ChungTV’.

In the afternoon, Officer Kim also gave a special lecture to all employees titled “Chungju City Social Network Service (SNS) Story.” He delivered a one-hour lecture on the success story of Chungju City’s YouTube channel, promotional strategies, and proactive administration through case studies. Officer Kim stated, "We made efforts to create content that people are curious about and want to see, not just content we wanted to show," adding, "The secret to success was challenging the existing framework."

Recently, President Yoon Seok-yeol mentioned, "A young administrative officer from Chungju City promoted policies in a fresh and entertaining way, resulting in subscribers exceeding twice the population of Chungju," citing it as an innovative case of policy promotion. Employees who attended the lecture said, "Meeting a civil servant policy promotion expert and hearing firsthand about the creation of highly popular YouTube videos made it easier to understand and very informative," and added, "We realized that even rigid policy promotion can change if done this way."

Director Kim Seungho said, "It was a time to seek advice on how and with what message to deliver civil servant personnel system policies," and added, "To realize national interests and create civil servants who work with the people, the Ministry of Personnel Management will strive even harder this year to ensure that promotions are felt from the public’s perspective."

This content was produced with the assistance of AI translation services.