Signboard Maintenance Completed on Seongnam Sinheung Rodeo Street... 300 Million Won Invested

Seongnam Rodeo Street Sign Maintenance Project

Seongnam City in Gyeonggi Province has completed a signboard improvement project along a 142-meter section of Sinheung Rodeo Street food alley on Sanseong-daero in Sujeong-gu.

The Sinheung Rodeo Street signboard improvement was a project carried out by Seongnam City after being selected for the Ministry of the Interior and Safety's public contest last July. Over a period of one year and six months, 300 million KRW (including 50% city funds) was invested in the project.

Seongnam City designated the area as a pilot zone for advertising maintenance and, in cooperation with a residents' council, removed 211 old signboards installed at 56 businesses across 24 buildings. The previously disorderly and densely installed signboards were consolidated into 67.

The city replaced each store's signboard with a new one, allowing only one signboard per business as a principle, except for businesses located at corner points where two signboards were permitted.

The basic design and planning of the new signboards were made in consultation with the shopping district owners and store operators.

To reflect the characteristics of Sinheung Rodeo Street food alley, the design was unified overall in terms of signboard size, font, and color.

Additionally, the signboards featured pictograms representing each business's main products to highlight their unique traits.

A Seongnam City official stated, "Sinheung Rodeo Street was an area with aging buildings and a depressed atmosphere that required environmental improvement," adding, "The signboard improvement project has created a pleasant urban environment, and with an increase in foot traffic, revitalization of the commercial district is expected."

This content was produced with the assistance of AI translation services.