A Smart Department Store User Guide from Gwangju Shinsegae

Published 16 Jan.2024 22:56(KST)

Contemporary - ShinBaekReward and Other Distribution Terms

Abundant Benefits on Shinsegae Department Store APP

There are times when readers come across unfamiliar terms while reading distribution articles related to department stores such as Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon). This article introduces how to become a smart consumer who understands related terms like contemporary and Shinbaek Reward and does not miss out on benefits.

A Smart Department Store User Guide from Gwangju Shinsegae

◆Contemporary

On the 5th floor of the main building of Gwangju Shinsegae, you can find young contemporary and young casual products. What does contemporary mean here?

The term contemporary means ‘people of the same era’ or ‘current.’ Contemporary brands refer to those that pursue differentiation with more luxurious designs and materials than popular casual products.

Overseas contemporary brands available at Gwangju Shinsegae include APC, Theory, and Iro, while domestic contemporary brands include Mojo Espin, Time, and The Cashmere.

Among these, LOEUVRE is a representative young contemporary brand gaining particular attention from the younger generation. LOEUVRE, selected as the brand that received the hottest response last year in the ‘Fashion Biz 2023 Awards’ by the fashion media Fashion Biz, opened on the 5th floor of the main building of Gwangju Shinsegae last year.

Starting with handbags in 2019 and expanding its business to clothing with the support of MZ consumers, LOEUVRE is highly rated not only by office workers in their 30s but also by students in their 20s for its French-inspired designs. In fact, Gwangju Shinsegae LOEUVRE recorded 126% of its sales target last December, showing steady sales growth. LOEUVRE is running promotions until the 21st, offering discounts of up to 30% on some items such as outerwear and skirts.

◆Shinbaek Reward

During the SSG FESTA Thanksgiving Festival held until the 21st, Gwangju Shinsegae is actively promoting not only discounts but also the provision of Shinbaek Rewards.

The Shinbaek Reward mentioned here refers to points that can be used like cash.

To use Shinbaek Rewards, customers must first download the Shinsegae Department Store application and then sign up for Shinbaek Members. After meeting a certain purchase amount, points are automatically accumulated and can be used like cash within the validity period of each reward (1/3/6 months, etc.) when purchasing products. Shinbaek Rewards earned at Gwangju Shinsegae can be used at all Shinsegae Department Store branches, although some stores may have restrictions. Also, Shinbaek Rewards can only be used by the account holder and cannot be lent or gifted.

◆Main Sale

As the Lunar New Year holiday approaches, major media outlets frequently mention pre-order sales and main sales when reporting on holiday gift set sales. What does the term main sale mean here?

The word ‘sale (販賣)’ means ‘selling goods for money,’ and the prefix ‘main’ can be understood as ‘full-scale.’ The dictionary definition of full-scale means that the progress of work is on track and proceeding very actively. Therefore, main sale means that the sale of gift sets has started in earnest.

In the distribution industry, it is analyzed that consumers who want to avoid crowds as the holiday approaches or who purchase gifts in bulk mainly use pre-order sales. Also, one of the big advantages of pre-order sales is that depending on the item, purchases can be made at prices discounted by up to 20%.

Gwangju Shinsegae is accepting pre-orders from the 2nd to the 21st, and the main sale will be held from the 22nd to February 8th. Delivery of gift sets will start on the 29th for both pre-orders and main sales.

Kim Kyung-hoon, head of the sales planning team at Gwangju Shinsegae, said, “Gwangju Shinsegae is conducting various events such as providing Shinbaek Rewards for consumers’ convenient and reasonable consumption. We hope you check out various promotions and enjoy the benefits through the Shinsegae application launched by Shinsegae Department Store.”