South Korea, Companies, Media, and Government Not Trusted... "Among the Lowest in Global Trust Rankings"

South Korea Ranks 25th Among 28 Countries Overall

The world's largest mobile telecommunications exhibition, Mobile World Congress (MWC 2023), held at Fira Gran Via Exhibition Center in Barcelona, Spain

A survey revealed that the trust level of Koreans in companies ranks last among 28 countries worldwide. Trust in the media and government also recorded among the lowest ranks.

Global PR consulting firm Edelman announced the results of a trust survey on governments, companies, media, and NGOs on the 14th (local time). The survey was conducted from November 3 to 22 last year, targeting over 32,000 people in 28 countries worldwide, including South Korea.

Looking at the overall index, the trust index for companies was 63, the highest among the four sectors. NGOs scored 59, government 51, and media 50 followed. An index of 60 or above indicates 'trust,' 50-59 means 'neutral,' and below 50 signifies 'distrust.'

By country, South Korea ranked near the bottom in most sectors.

First, the corporate trust index was 45, rising 7 points from the previous year but still ranked last. The top three countries for corporate trust were India (82), China (81), and Indonesia (80). The UK ranked 27th with 48 points, just above South Korea.

South Korea's media trust index was 37, increasing by 10 points from the previous year but still placed 25th. The NGO trust index rose 3 points to 49, ranking 24th.

South Korea's government trust index rose 7 points from the previous year to 41, ranking 20th. Saudi Arabia (86) ranked first in government trust. The US (40), France (38), Spain (36), Japan (32), Colombia (31), the UK (30), South Africa (29), and Argentina (21) ranked lower than South Korea.

In the overall trust index combining all sectors, South Korea ranked 25th. China (79) ranked first in the overall trust index, followed by India (76), the United Arab Emirates (UAE, 74), Indonesia (73), and Saudi Arabia (72).

This content was produced with the assistance of AI translation services.