HiSonic Recruits Former Samsung SDI Staff... "Strengthening Secondary Battery Business"

President Park Yongjik Recruited... Company-wide Organizational Restructuring Implemented

HiSonic is strengthening its efforts to advance its secondary battery business by recruiting a professional executive from a major corporation.

On the 15th, HiSonic announced that it has appointed Park Yong-jik, known as a sales expert in the secondary battery field, as the new head of business to lead the future growth engine of the secondary battery business. Additionally, the company implemented a company-wide organizational restructuring, including the establishment of an optical business division to improve business structure and finances.

Park Yong-jik, appointed as the head of business, is an expert with over 27 years of experience in various fields such as quality, manufacturing technology, and sales at Samsung SDI, a major domestic corporation. Based on his deep understanding of the market and professional practical capabilities, he will oversee all of HiSonic’s business operations.

HiSonic plans to enter the U.S.-centered global secondary battery components market as a future growth engine. The company explained that Park is the right person to take HiSonic to the next level, as he is an expert who has experienced the entire business cycle from new business promotion to market entry, growth, and maturity.

He was a founding member of SB LiMotive (Samsung & Bosch Limotive, electric vehicle secondary battery business), a Korea-Germany joint venture established in 2008 as part of Samsung Group’s new business initiative, with an investment of $150 million. Starting from this, he achieved the longest tenure in electric vehicle battery order sales at Samsung, becoming the first sales order expert within Samsung SDI and achieving the largest cumulative orders by pioneering the U.S. market.

While overseeing sales for automotive secondary batteries in the Americas market, he secured cooperation with Ford and successfully led large-scale joint venture negotiations with Stellantis, reaching up to 60 gigawatt-hours (GWh) annually over the past three years. His long-term cooperation with industry peers also led to the successful joint venture with GM (General Motors), which was considered difficult to enter, and is regarded as the fruit of over a decade of persistent collaboration and groundwork with GM.

A company official stated, “President Park has experienced the entire business cycle from new business promotion to growth and maturity, and has built overseas experience and networks in countries such as the U.S., the U.K., and Brazil for over 10 years. With the addition of an executive from a major corporation’s secondary battery field at the time HiSonic is launching new businesses, we expect accelerated entry into the global market.”

This content was produced with the assistance of AI translation services.