[CES 2024] Nmix Dancing in Front of Me... Lotte Data Communication Unveils 'Hyper-Realistic Metaverse Platform'

Maximizing User Engagement through Participatory Metaverse

CES2024 Lotte Data Communication Company On-site Booth. Photo by Lotte Data Communication Company

# When you put on a VR (Virtual Reality) headset, NMIXX performs 'Party O'Clock' right in front of you. You can also cheer by grabbing a virtual lightstick implemented in VR with your hand. Using an avatar created in a virtual city, you move to Lotte Hi-Mart to check out Bodyfriend's massage chairs. You can examine the items from 360 degrees and listen to detailed explanations from the show host.

Watching NMIXX's Performance and Shopping at Lotte Hi-Mart... Ultra-Realistic Metaverse Shows the Next Step

These are experiences available through 'Caliverse,' the ambitious metaverse platform launched by Lotte Data Communication. Lotte Data Communication unveiled Caliverse at CES 2024, the world's largest consumer electronics and IT exhibition, which concluded on the 12th (local time).

Caliverse is a global top-tier ultra-realistic metaverse platform that combines hyper-realistic visuals with innovative interactive technology for shopping, entertainment, and community. It offers detailed avatar customization, allowing users to adjust height, body shape, eye size, brow spacing, nose height, and other features to their preference. Even light reflections on buildings are rendered in a surreal manner.

Content such as live performances by NMIXX and other K-pop acts is realized through 'live metaverse technology.' This technology recreates real people in virtual spaces, enabling real-time interaction with users. Using the world-renowned graphics engine Unreal Engine 5, it realistically portrays moving figures as they are.

Because real people are composited into digital objects in virtual space within seconds, users and metaverse characters can communicate without spatial constraints. Utilizing this technology, artists like idols and DJs can perform in the metaverse space exactly as they appear on camera, interacting with other users. This is expected to be applied in various fields such as shopping, concerts, fan meetings, education, and interviews in the future.

Additionally, Caliverse showcased next-generation metaverse features by integrating AI technologies into its services. Until now, Caliverse has represented products with hyper-realistic digital twin technology to provide a realistic shopping experience in virtual spaces.

On the 11th (local time), at the world's largest electronics and IT exhibition 'CES 2024,' Lotte Data Communication unveiled the hyperrealistic metaverse platform 'Caliverse.' The photo shows a Bodyfriend massage chair displayed inside Lotte Hi-Mart, implemented in the virtual city. Photo by Jeong Donghoon

Used Items Can Be Sold in the Metaverse by Shooting with a Smartphone

Lotte Data Communication especially introduced newly applied UGC (User-Generated Content) technologies in Caliverse, enabling users to easily create and participate with their own content in virtual spaces. They demonstrated technology that allows anyone to shoot their products with a mobile device and generate their own digital objects in the virtual space. In particular, through 'AI mobile scanning technology,' which automatically generates even hidden parts of products using AI, users can quickly and easily bring their items into the metaverse.

Caliverse stands out by incorporating game elements throughout the virtual space to encourage active user participation. Users can experience jump maps located between buildings or complete various quests such as treasure hunts to receive rewards.

Caliverse possesses world-class VR shooting and compositing technology, rendering technology, and high-capacity data compression technology. Leveraging these, it rapidly generates digital objects and provides users with a smooth, realistic virtual experience without lag or delay during interactions among many users.

Furthermore, Caliverse plans to offer various services combining online and offline through collaborations with multiple industries. Currently, it partners with numerous distribution channels such as Korea Seven, Lotte Hi-Mart, and Lotte Duty Free, and fashion brands including Givenchy of the LVMH group, Fresh, Make Up For Ever, MCM, and L'Occitane. Caliverse aims to introduce a 'Web 3.0' based revenue model with these partners and build an environment for mutual benefit.

Go Doo-young, CEO of Lotte Data Communication, stated, "With 'Caliverse,' a new gateway connecting the virtual and real worlds, we plan to lead a unique business transformation in future industries," adding, "Through Lotte's metaverse platform equipped with innovative technology, we will provide customers with a better future and new value."

This content was produced with the assistance of AI translation services.