Busan Promotion 2-1 Vote Catching... Samsung C&T to Open PR Center on 14th
Forming a Dream Team with Global Architecture and Landscape Design Firms
Proposing the Complex Name 'Raemian Espalace Busan'
Five Daily Briefings on Project Conditions
Community External Expansion and Seismic Grade Special Design for Framework
Samsung C&T has opened a promotional center to win the favor of union members ahead of the selection of the construction company for the Busan Promotion 2-1 District redevelopment project.
Perspective view of Busan Chokjin 2-1 proposed by Samsung C&T (Photo by Samsung C&T)
View original imageOn the 14th, Samsung C&T announced that it had opened a promotional center near the union office close to Jungang-daero in Busanjin-gu, Busan, and will hold five briefing sessions daily.
The Promotion 2-1 District redevelopment project is located on a 136,727㎡ site in Beomjeon-dong, Busanjin-gu, and involves constructing 1,902 apartment units ranging from five basement floors to 69 above-ground floors, 99 officetel units, and auxiliary welfare facilities. The general meeting for selecting the construction company is scheduled for the 27th.
Samsung C&T proposed the complex name 'Raemian S-Palace Busan' for the 2-1 District. It signifies a special and symbolic super high-rise residential complex based on Samsung's top technology and quality.
To develop Promotion 2-1 District into a luxury complex, Samsung C&T is collaborating with renowned global architectural firms such as MOPOSIS. The design will incorporate regional characteristics like the city park and the sea while applying a landmark exterior design that differentiates it from existing apartments. The representative Raemian landscaping, 'Nature Gallery,' which has won the IFLA Award and Korea Landscape Award, will be applied to propose landscaping that harmonizes naturally with the city park.
Perspective view of Busan Promotion 2-1 Redevelopment Project 'Raemian S-Palace Busan' (Photo by Samsung C&T)
View original imageThe community facilities, themed around 'Cercance'?enjoying a vacation within the complex?also attract attention. The community, previously confined indoors, will be expanded to outdoor spaces, featuring a park-view infinity ocean pool and a golf practice range linked with outdoor landscaping, showcasing unique community facilities. A total of 33 community facilities are designed as an all-in-one, allowing residents to enjoy ample relaxation within the complex community.
For union members' units, specialized floor plans maximizing openness have been presented, and all units offer premium views of the city park and surroundings. Various floor plan options are available to freely choose according to each union member’s lifestyle. Samsung C&T’s future-oriented residential model, 'Raemian Next Home,' will also be implemented. This includes key technologies such as the 'Furniture Wall,' which allows flexible interior space design, and the next-generation residential platform 'Homenic.' Additionally, a seismic design of the highest grade within the framework will be applied without additional construction costs.
Samsung C&T plans to proceed with the project swiftly by leveraging its solid financial structure, stable funding capabilities, and experience in constructing super high-rise buildings. To reduce the burden on union members and maximize profits, the inflation rate applied until actual construction will be based on the lower index between the Consumer Price Index and the Construction Cost Index, and union members’ contributions can be paid 100% at the time of move-in.
Specialized designs will be applied to commercial facilities to increase the exclusive rate of the above-ground area, and partnerships with various brands such as multiplex cinemas, large bookstores, and renowned academies will be formed to enhance union members’ profits.
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Kim Sang-guk, Vice President and Head of the Housing Development Division at Samsung C&T, said, "We have mobilized all our capabilities to make Promotion 2-1 a masterpiece representing not only Busan but also Korea," adding, "We will definitely fulfill the best business proposal presented for Promotion 2-1."
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