BBQ Expands into Tennessee, USA... Targeting 27 out of 50 States

Opening of Clarksville Store in Tennessee, USA This Year
Targeting K-Food in Nature-Friendly Cities like Memphis River
BBQ "Region Expected to See Additional Store Expansion"

Chicken franchise BBQ is expanding into Tennessee, becoming the 27th state out of the 50 states in the U.S. to host its stores.

Genesis BBQ Group announced on the 12th that it will open a store in Clarksville, Tennessee this year.

BBQ Clarksville Store, Tennessee, USA

The Clarksville area, where the store is opening, is a city located in northern Tennessee, about 50 km from Nashville, the state capital, and is also adjacent to Kentucky. It is a nature-friendly city surrounded by the Memphis River, Nixon Lake, and Dunbar Cave State Park, attracting many visitors.

The Clarksville store is a Chicken & Beer type establishment, approximately 167㎡ (48 pyeong) in size, with a total of 40 seats. Nearby the store are Barbara E. Johnson Park and residential areas, resulting in a high foot traffic area. Additionally, there are no other places in the vicinity where Korean food can be experienced, making it the only store offering Korean cuisine including K-Chicken.

BBQ first entered the U.S. market in 2007, and last year expanded further into Arizona, Michigan, Ohio, and Alabama, increasing its presence to 26 states, more than half of the U.S. BBQ aims to establish itself as the representative brand of K-Chicken starting with Tennessee, the 27th state this year, and ultimately plans to expand into every state in the U.S.

BBQ Clarksville Store, Tennessee, USA

A BBQ representative stated, "The BBQ Clarksville store is the only place in the entire city where you can taste K-Chicken. We expect early stabilization and additional store expansion in this area based on our existing know-how," adding, "We will continue exponential growth this year so that BBQ chicken can be enjoyed in all 50 states of the U.S."

Meanwhile, Chairman Yoon Hong-geun recently expressed confidence in global growth in his 2024 New Year's address, saying, “To promote the excellence of K-Food, we are writing a success story by entering the U.S., the home country of the franchise industry where competition is the fiercest worldwide,” and added, “This year, through full-scale expansion in various regions including South America and Southeast Asia, we will make it possible for customers worldwide to experience the number one chicken, BBQ.”

This content was produced with the assistance of AI translation services.