"Healthy and Delicious"... Almond Day Design Changes
Namyang Dairy Products Changes Package Design
Strengthening Connection with Healthy Pleasure Consumers
Namyang Dairy Products announced on the 12th that it will redesign the packaging of its plant-based beverage, "Almond Day."
The new packaging reflects the image of a "healthy and delicious almond drink." The focus is on strengthening connections with "healthy pleasure" consumers who enjoy plant-based beverages for purposes such as dieting and health management, while also having strong demands for taste. Healthy pleasure is a compound word combining "healthy" and "pleasure," referring to products that make health management enjoyable.
First launched in 2022, Almond Day uses an optimal roasting method and freeze-grinding technique to preserve its unique aroma and flavor. A Namyang Dairy Products representative evaluated, "In the almond beverage market, where the prevailing feedback was that the taste was 'bland,' Almond Day has received favorable reviews for its savory and rich flavor."
Meanwhile, Almond Day is available in three varieties: "Original," which emphasizes the deep flavor of the raw ingredients; "Unsweet," which reduces sugar and calories for a lighter option; and "Choco," which offers a rich chocolate taste.
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It is a good alternative for consumers with lactose intolerance or soy allergies, and it also contains vitamin E that meets 90% of the daily recommended intake along with calcium, providing nutritional benefits.
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