Asahi Draft Beer Can Craze, Sequel 'Asahi Shokusai' to Debut in March
Lotte Asahi Liquor to Launch in Domestic Market on March 5
The successor to the ‘Asahi Super Dry Draft Beer Can,’ which gained popularity last year amid a shortage, will be released.
On the 10th, Lotte Asahi Liquor announced that it will introduce 'Asahi Shokusai' to the domestic market on March 5.
Asahi Shokusai is Lotte Asahi Liquor's second draft beer can series, following the Asahi Super Dry Draft Beer Can. The draft beer can is designed to allow consumers to enjoy the taste of draft beer at home, featuring a can lid that opens completely.
The second draft beer can product, Asahi Shokusai, was released as a convenience store exclusive in Japan last July and will be officially launched across all retail sectors in Japan on March 5. Lotte Asahi Liquor will also begin limited sales of this product in the Korean market on the same day.
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According to Lotte Asahi Liquor, Asahi Shokusai is a premium beer made by blending five hops, including the French hop 'Aramis,' delivering a rich and deep flavor. The new product comes in a 340ml can with an alcohol content of 5.5%.
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