BBQ to Promote K-Food at Gangwon Winter Youth Olympic Games

Official Tournament Sponsor Participation
Showcasing Over 30 Menu Items for Athletes and Spectators
Eight Local University Student Supporters Selected

Genesis BBQ Group announced on the 10th that it will participate as an official sponsor of the 2024 Gangwon Winter Youth Olympic Games, which open on the 19th.

The Gangwon Winter Youth Olympic Games will be held for two weeks until the 1st of next month. About 1,900 youth athletes from over 80 countries will participate. Genesis BBQ Group is the chairman company of the Korea Skating Union, representing Korea's winter sports, with Chairman Yoon Hong-geun serving as the association president. The group also serves as an official sponsor of this event. Accordingly, they will operate a BBQ booth in front of the Gangneung Speed Skating Stadium to promote the excellence of Korean chicken and K-food and communicate with athletes and spectators. Eight university student supporters, who will act as 'K-food ambassadors' at the event site, have also been selected.

Yoon Hong-geun, Chairman of Genesis BBQ Group (center front row), along with executives and employees, are taking a commemorative photo at the launch ceremony of the university student 'BBQ Supporters' for the 2024 Gangwon Winter Youth Olympic Games.
[Photo by Genesis BBQ Group]

The BBQ supporters, composed of university students from the Gangwon region, are expected by the company to be proficient in English and interpretation, enabling them to assist foreign athletes and spectators. The BBQ booth plans to offer 30 menu items, including BBQ chicken and pizza, as well as snacks such as tteokbokki, gimmari, tornado potatoes, and beverages.

Chairman Yoon urged the supporters, saying, "Please become the vanguard of cultural exchange by introducing excellent Korean K-food to the top athletes and spectators gathered from around the world and helping them create joyful memories."

This content was produced with the assistance of AI translation services.