Ediya Fresh Strawberry Drinks 5 Varieties... 400,000 Cups Sold in 20 Days
Released on December 21 last year, including Strawberry Ddeumbuk Latte
Accounts for 33% of all iced milk beverages
Available as a limited season menu until April 8
Ediya Coffee announced on the 10th that its five seasonal fresh strawberry beverages have sold over 400,000 cups within 20 days since their launch on December 21 last year.
The five fresh strawberry beverages consist of ▲ Seasonal Fresh Strawberry Juice ▲ Strawberry Latte with Plenty of Strawberries ▲ Strawberry Banana Cream Latte ▲ Fresh Strawberry Honey Black Tea ▲ Fresh Strawberry Banana Cream Flatccino.
In particular, the two strawberry lattes combining strawberry and milk are very popular. During the 20 days after launch, the sales proportion of ‘Strawberry Latte with Plenty of Strawberries’ and the newly released ‘Strawberry Banana Cream Latte’ accounted for 33% of all iced milk beverages.
The ‘Seasonal Fresh Strawberry Juice’ is also gaining attention from consumers looking for fresh fruit drinks due to its unique sweet and tangy charm. An Ediya Coffee representative said, "The fresh fruit juice series has attracted consumers’ attention and interest since the past," adding, "Last summer, the three fresh fruit juices made with watermelon and cherry tomatoes surpassed 300,000 cups sold within two weeks of launch, earning a reputation among customers as a ‘fresh fruit specialty store.’"
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The five fresh strawberry beverages launched by Ediya Coffee will be available nationwide at Ediya Coffee stores as a limited seasonal menu until April 8, and the Strawberry Latte with Plenty of Strawberries will be sold year-round.
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