At Official Event, 'Gajukjaeket' Jeong Eui-seon... Even Company Officials Say "First Time Seeing This"

On the 8th (local time), at the CES 2024 electronics and IT exhibition, Hyundai Motor media conference was held. Hyundai Motor Group Chairman Chung Eui-sun, who appeared on site, wore a light khaki leather jacket.

Chairman Chung usually prefers business casual attire. However, considering that about 1,000 employees including those from group affiliates attended the event, and as the head of a company that is the focus of global media and industry attention, this was regarded as a bold move.

On the 8th (local time), Hyundai Motor Group Chairman Chung Eui-sun is answering questions from the press after the Hyundai Motor CES 2024 media conference.
[Photo by Hyundai Motor Group]

Chairman Chung’s leather jacket reminded many of Jensen Huang, CEO of Nvidia, and was interpreted as emphasizing Hyundai Motor and Kia’s innovation. It signifies the need to constantly change for the future. At the event held for the press, Hyundai Motor and Kia focused on explaining how future mobility will change and what preparations they are making.

Furthermore, they stated their intention to redefine the company’s role itself to add comfort to human life beyond just mobility. Hyundai Motor set the exhibition theme as “Ease every way.” They unveiled plans to more closely link the entire value chain to accelerate a hydrogen society, an eco-friendly energy source, and disclosed mid- to long-term strategies for a software-centered transformation.

The casual attire is a clear example of the changed internal atmosphere since Chairman Chung’s inauguration. In particular, it is interpreted that the leather jacket sent an even more striking message. Company officials also responded that Chairman Chung’s fashion choice was unusual. One official said, “I don’t recall Chairman Chung ever wearing a leather jacket at an official event.”

This content was produced with the assistance of AI translation services.