'Suwon Complex Commercial Area Embraced by "Hwaseo Station Prugio Brichiel" Commercial Facility' Draws Attention

Commercial Facilities of 'Hwaseo Station Prugio Brichiel' Connected to Starfield Suwon Branch

The mixed-use commercial complex at ‘Hwaseo Station Prugio Brichiel,’ consisting of 1,125 households, is a newly established commercial facility in the Jeongja-dong area of Jangan-gu, Suwon City. Although it has only recently opened, it is bustling with weekend visitors even in the cold winter weather. This surge in foot traffic is largely due to the recent official opening of Traders at Starfield Suwon. The grand opening of Starfield Suwon is scheduled for January 26, 2024, which has led to a significant increase in inquiries about the commercial facilities.

Starfield Suwon is currently 100,000㎡ larger than Lotte Mall Suwon, the largest complex shopping mall near Suwon Station. Moreover, the Hwaseo Station Prugio Brichiel commercial facilities are directly connected by a bridge to Starfield Suwon, as well as being linked and expanded with Daeyupyeong Park, a popular outing spot, and Hwaseo Station’s food alley. As a result, the Hwaseo Station area is emerging as the largest complex commercial district and a central location for Suwon’s mixed-use commercial zones.

Accordingly, most of the commercial spaces at Hwaseo Station Prugio Brichiel have been sold, with some units still available for sale.

The ‘Hwaseo Station Prugio Brichiel’ commercial facilities, connected by a bridge to Starfield Suwon, feature an open and spacious atmosphere and are all located on the first floor, facilitating easy customer access. Additionally, the layout is designed for efficient flow to enhance customer convenience and increase dwell time, which is advantageous for boosting consumer spending.

The life zone, located at the innermost part of the complex, is planned to include essential residential support businesses such as beauty salons, coin laundries, and convenience stores for residents of Hwaseo Station Prugio Brichiel.

The F&B zone adjacent to the food alley leverages its geographic advantage facing the Hwaseo Station food alley across a crosswalk, forming an extension of the pedestrian dining line. Reflecting the increasing number of pet owners among residents and visitors to Starfield Suwon, the commercial spaces operated as a pet zone can accommodate pet grooming salons and dog cafes.

The caf? & pub zone, located in front of the public open space, offers openness and comfort, making it an ideal location for brunch cafes. When awnings or terraces are added, the public open space is expected to become more vibrant as well.

Importantly, the connection to the entrance and exit for Starfield vehicles is a key point, and the proximity to Daeyupyeong Park and the planned Seonjaemi Park attracts visitors coming from the parks. Additionally, parking lots are planned underground near Daeyupyeong Park and Seonjaemi Park adjacent to the Hwaseo Station Prugio Brichiel commercial facilities, which will facilitate easier access and attract more external customers.

Furthermore, the ‘Hwaseo Station Prugio Brichiel’ commercial facilities are located within walking distance of Hwaseo Station on Line 1, absorbing abundant foot traffic. The extension of the Shinbundang Line (scheduled for 2028) is also planned, which will create a double station area upon opening, attracting a wider regional demand.

There is also a nearby express bus stop serving routes passing through Gangnam and Pangyo Techno Valley, and the commercial facilities face a main road connected to Suseong-ro and Daepyeong-ro, making vehicle access convenient. Moreover, Daeyupyeong Park surrounds the complex, securing demand from park visitors, and the face-to-face commercial spaces linked to Hwaseo Station’s food district enable a seven-day-a-week commercial zone.

The hinterland demand is also abundant. Along with the fixed demand from the 1,125 households residing in Hwaseo Station Prugio Brichiel, there is a strong hinterland demand from approximately 20,000 households in nearby apartment complexes such as ‘Hwaseo Station Park Prugio,’ ‘Hwaseo Station Parkview,’ ‘Hwaseo Station Woobang Central Park,’ ‘Jangan Apartment,’ and ‘Hanmaru Apartment.’ The accessibility to Daeyupyeong Park and the floating population using the park further enhance competitiveness.

According to a sales official, “With the double station area transportation environment, fixed demand from the complex, Starfield Suwon?where Baekmadang Library, leisure content, Traders, Megabox, H&M, ZARA, COS, and others are scheduled to open?and the abundant floating population and hinterland demand from Hwaseo Station food alley, stable sales growth and reduced vacancy concerns are expected, so sales will close soon.”

Currently, Daewoo Construction has completed most sales of the ‘Hwaseo Station Prugio Brichiel’ commercial facilities located in Jeongja-dong, Jangan-gu, Suwon City, Gyeonggi Province, with some units still available for sale.

This content was produced with the assistance of AI translation services.