[CES 2024] From Remote Parking to AR Glasses... BMW Unveils New Technologies at CES

When Parked, It Automatically Finds Empty Spaces with Valet Parking'
Various Information Delivered Through AR Glasses
Enjoy Games and Movies Inside the Car Too

BMW unveiled its new infotainment system, 'BMW Operating System 9,' at CES, the world's largest electronics and IT exhibition held in Las Vegas, USA, on the 9th (local time). (Provided by BMW Group)

At this year's CES, the world's largest electronics and IT exhibition, BMW showcased new technologies including augmented reality (AR) glasses, a new infotainment system, and remote parking features. The company aims to make driving devices synonymous with digital experiences.

On the 9th (local time), BMW unveiled these innovative development projects at CES held in Las Vegas, USA.

The highlight was the AR glasses. Developed in collaboration with the tech startup 'Xreal,' the AR glasses display various information such as route guidance, hazard warnings, entertainment content, charging station information, and parking assistance visualization directly in the driver's field of view. BMW's voice-operated intelligent personal assistant has also been improved using Amazon's AI Alexa large language model (LLM), enabling more natural and accurate use of vehicle functions through conversation.

BMW unveiled augmented reality (AR) features at CES, the world's largest electronics and IT exhibition held in Las Vegas, USA, on the 9th (local time). (Provided by BMW Group)

BMW also introduced the new infotainment system, 'BMW Operating System 9.' It allows access not only to basic vehicle control functions but also to third-party applications in various fields such as music, news, and games. Drivers can connect a game controller inside the car to enjoy games and watch various over-the-top (OTT) streaming services.

In collaboration with Valeo, BMW presented a remote parking feature. After designating a drop-off zone and guiding passengers to exit, the vehicle autonomously finds an empty parking space and parks itself. This is essentially an automatic remote 'valet parking' system.

Frank Weber, BMW Group Board Member for Development, emphasized, "Based on the powerful BMW Operating System developed in-house, we will offer more content, more customization features, and more games. We will also present a blueprint for the future that enhances interaction between humans and machines through perfectly integrated augmented reality and powerful yet reliable artificial intelligence functions."

This content was produced with the assistance of AI translation services.