Myeong Hyun-gwan, Haenam County Governor, Visits the U.S. for Agricultural and Marine Food Export Talks

Jeonnam Province and US H Mart Sign Agreement to Expand Exports

Exploring Export Routes for Haenam Rice and Haenam Gim, Scheduled Discussions with Local Companies

Myung Hyun-gwan, the governor of Haenam County, will visit the United States on the 9th for discussions on exporting Haenam's representative agricultural and marine products and to sign a business agreement with H-Mart.

Governor Myung will travel between San Francisco and New York over a 5-night, 7-day schedule until the 15th, during which he plans to sign business agreements to expand exports of Haenam's agricultural and marine products, participate in promotional events for Namdo cuisine, and conduct export consultations.

In particular, on the 12th, a business agreement will be signed between Jeollanam-do Province and the U.S. H-Mart to expand exports of agricultural and marine products and to discover a win-win cooperation model.

Myeong Hyun-gwan County Governor
[Photo by Haenam County]

H-Mart, the largest Korean supermarket chain in the U.S. with 98 stores nationwide, imported 1,000 tons of Haenam cabbage for the first time last year and sold it in Canadian stores, opening the door for Haenam cabbage's entry into the North American market.

This business agreement meeting is arranged to expand exports by placing Jeollanam-do agricultural and marine products in H-Mart stores across the U.S. and to discuss the discovery of excellent export products. Following the signing ceremony, a Namdo kimchi-making demonstration and tasting event using Haenam salted cabbage and Yeongam kimchi seasoning will be held, hosted by the New York Cultural Center.

In addition to the H-Mart agreement, Haenam County will visit the headquarters of New Frontier Food in the U.S. to discuss exports of Haenam rice and Haenam gim (seaweed).

New Frontier Food is a company that has created a sensation by introducing innovative products tailored to local tastes using gim, rice, noodles, and other ingredients produced in Asia.

In particular, the gim snack product of the organic food brand Ocean's Halo has gained great popularity, achieving the number one sales position in the U.S. seaweed market.

With the recent popularity of frozen gimbap in the U.S., export discussions are expected to focus on Haenam's main products such as rice and gim, making this visit a key opportunity to gauge the potential for exporting Haenam gim to the U.S.

Accompanying this U.S. visit will be Kim Seok-sun, chairman of the Haenam County Council, Park Byung-chan, head of the Fisheries Cooperative, and representatives from the export company Ttangkkeut Hwangto Eco-friendly Farming Corporation, who will join efforts to expand exports.

This content was produced with the assistance of AI translation services.