Pet House 2.25 Million Won... Shinsegae Inter Strengthens High-End Products Amid 'Petshury' Craze

High-End Pet Dish Sets Priced at 340,000 Won Gain Popularity

Shinsegae International's digital platform S.I.VILLAGE announced on the 8th that it is strengthening its high-end pet products category. As demand for "Petshury" (a combination of pet and luxury) increases, premium pet products with relatively higher price points are selling better.

As of the end of 2022, S.I.VILLAGE has expanded its pet product brands from 11 to 23 in just over a year, more than doubling the number and broadening the category. They carefully select and introduce special and sophisticated brands that are hard to find on other sites. Recently, they have newly added BERG&RIDGE, known for premium eco-friendly pet products, and KESTI, a high-end pet dining specialty brand.

Berg & Ridge's pet house B-Space.

The pet house B-Space introduced by BERG&RIDGE is the most expensive pet product sold on S.I.VILLAGE, priced at around 2.25 million KRW. It is not just a space for pets to sleep but a product that embodies timeless modernity and the beauty of materials, featuring high-quality Finnish birch wood and 100% recycled Swedish compressed felt.

The pet dining set priced at around 340,000 KRW is also popular. KESTI's dining bowl set is made using natural marble and glass imported from Italy and Turkey, offering hygienic and stable construction along with a stylish design that serves as an object of art, receiving positive responses.

Additionally, SANTA MARIA NOVELLA, an Italian beauty brand with an 800-year tradition, is selling a premium pet collection that has seen annual sales growth of over 50%. Popular products include pet-exclusive shampoos and deodorants and lotions developed with scents similar to human perfumes, allowing owners and pets to share matching fragrances.

A representative from Shinsegae International's S.I.VILLAGE said, “From Petfam (Pet+Family), who treat pets like family, to Petme (Pet+Me), who identify themselves with their pets, a strong trend of premiumization and luxury is sweeping the related market. We plan to actively secure carefully selected brands and differentiated products.”

This content was produced with the assistance of AI translation services.