Survey on Brand Image Preference of 'Busan Opera House·Busan Concert Hall'

Three Candidate BI Designs Proposed for Large Professional Performance Venues 'Busan Opera House·Busan Concert Hall'

January 8?17, Online and Offline Preference Survey Conducted to Select Brand Image

Busan City is conducting a brand image (BI) preference survey for the 'Busan Opera House' and 'Busan Concert Hall,' new landmarks of Busan, from the 8th to the 17th of this month.

'Busan Opera House, Busan Concert Hall' Preference Survey Promotional Banner.

Since last year, the city has finalized the names of the two large professional performance venues and, to develop suitable brand images, gathered expert opinions to derive three candidate proposals.

The three candidate proposals reflect the distinctive architectural exteriors and spatial characteristics of both the Busan Opera House and the Busan Concert Hall.

The first design simplifies the side view of the Busan Opera House building into beautiful melodies, expressing the harmony of Busan's culture and arts through overlapping and spreading lines, while also highlighting connectivity by using Busan's city brand colors. The Busan Concert Hall dynamically expresses movement such as the spread of music, sound, and Busan's arts and culture through lines and the city brand colors, with the up-and-down zigzag movement of lines symbolizing the concert hall's architectural form (vertical louvers).

The second design visualizes the facade of the Busan Opera House, symbolizing beautiful sounds rising to the sky along with the sparkling waves of the North Port sea, representing the bright future of Busan's culture and arts resonating worldwide. The Busan Concert Hall design visualizes the light coming through the vertical louvers, capturing the beauty of the concert hall itself, and conveys various harmonies expressed through classical performances with the beauty of curves alongside its distinctive architectural features.

The third design folds a circle to form the initial 'B' of Busan while designing the side of the building. It is drawn with a single line, evoking the movement of conducting and elegant sounds. The Busan Concert Hall features a symbol-type design inspired by spotlights shining inside and the building's exterior, expressing the diversity embraced by Busan's performing arts through various color matches.

Brand Design (Draft).

Anyone interested can participate in the survey. The survey will be conducted both online and offline.

The online survey will be available on platforms such as Google and Open Survey, accessible via QR code.

Additionally, offline surveys will be conducted at two locations: the underground passage of Busan City Hall subway station and the entrance of the Busan City Council.

The city plans to finalize the brand image (BI) of the new performance venues based on the survey results and use it to develop applied designs and promotional products for marketing and publicity of the venues.

Shim Jae-min, Director of the Culture and Sports Bureau of Busan City, stated, “Along with the completion of world-class classical music performance venues, we will prepare systematic and substantial operation plans for the venues, and do our best to make Busan a cultural tourism city that everyone wants to visit.”

The Busan Concert Hall, currently under construction in Busan Citizens Park, is 70% complete and scheduled for completion in August 2024 with an opening planned for 2025. The Busan Opera House is currently 40% complete and is being built with the goal of completion in 2026 and opening in 2027.

This content was produced with the assistance of AI translation services.