[CES 2024] Nvidia, Intel, Qualcomm Unveil AI Semiconductor Strategies

Global Semiconductor Companies Participate in CES
NVIDIA Unveils Latest Generative AI
AMD and Others Compete in AI Semiconductor Market

Global semiconductor companies such as Nvidia, Intel, and Qualcomm are putting artificial intelligence (AI) at the forefront at this year's world's largest electronics and IT exhibition, 'CES 2024.' Nvidia, the leader in AI semiconductors, will unveil next-generation AI technology, while Intel, Qualcomm, AMD, and others will also present their AI semiconductor strategies, joining the competition in AI technology.

Nvidia announced that it will reveal its latest generative AI technology on the 8th, one day before the opening of CES 2024, held from the 9th to the 12th (local time) in Las Vegas, USA.

Dominating 90% of the AI semiconductor market, Nvidia plans to introduce changes in AI trends across 14 sessions covering AI, robotics, gaming technology, and more. It is also reported that technical lectures related to fields where AI semiconductors are relatively heavily installed, such as electric vehicles and autonomous vehicles, will be conducted.

Semiconductor design company AMD is also expected to showcase "end-to-end infrastructure that will define the AI era" at its booth this year and unveil new AI semiconductor technologies. Following the release of the AI semiconductor Instinct MI300 series earlier last month, AMD plans to present a variety of services and products at CES 2024, ranging from cloud installations and enterprise clusters to AI-powered intelligent embedded devices and PCs. Lisa Su, AMD Chairperson and CEO, will also deliver a speech on the future of AI in personal computers.

Semiconductor giants Intel and Qualcomm will also showcase AI technologies to challenge Nvidia's dominance. Patrick Gelsinger, Intel's CEO, who recently unveiled the generative AI semiconductor 'Gaudi 3,' will personally deliver a keynote speech emphasizing the importance of AI semiconductors and software (SW). Intel is expected to reveal its AI semiconductor strategy, including support for graphics processing units (GPUs) and other AI chips.

Qualcomm CEO Cristiano Amon will also give a speech on how devices should communicate in the AI era. Amon will focus on how user experiences will change with the advent of the "on-device AI era." On-device refers to devices equipped with AI semiconductors embedded within smartphones and other gadgets, enabling AI-related performance without the need for a separate network connection. Qualcomm exhibited the 'Snapdragon 8 Gen 3 Mobile Platform,' a mobile application processor (AP) optimized for generative AI, which won the Best Innovation Award at this exhibition.

In addition to AI semiconductor companies, major PC manufacturers such as Lenovo, HP, Dell, Acer, and ASUS will also introduce new products applying AI technology. A foreign media outlet reported, "CES 2024 emphasizes the convergence of AI with various fields, from home appliances to automotive technology."

This content was produced with the assistance of AI translation services.