LG Electronics Presents 'Smart Life Solutions' Redefining Future Customer Lives at CES

'Reimagining the Customer's Future' Themed Exhibition
World's First Transparent Wireless 4K OLED TV Unveiled
Meet the Housekeeper 'Smart Home AI Agent'

LG Electronics is participating in 'CES 2024,' the world's largest electronics and IT exhibition held in Las Vegas, USA, from the 9th to the 12th (local time), showcasing expanded 'smart life solutions' beyond home appliances to include home, commercial spaces, and mobility.

LG Electronics will participate in CES 2024, which opens on the 9th (local time) in Las Vegas, USA. The photo shows a media art installation composed of 15 units of the world's first transparent and wireless OLED TV, the 'LG Signature OLED T,' by LG Electronics at the exhibition hall. / Photo by LG Electronics

On the 8th, LG Electronics announced that at CES 2024, under the theme 'Reinvent your future,' it will operate an exhibition hall that materializes its future vision of smart life solutions.

The 2,044㎡ exhibition hall welcomes visitors with the world's first transparent and wireless 4K OLED TV, the 'LG SIGNATURE OLED T.' Unlike conventional TVs that show a black screen when powered off, the SIGNATURE OLED T features a transparent glass-like screen that reveals the space beyond. This offers a new customer experience that allows enjoyment of the surrounding space's beauty without visual obstruction and provides a new TV experience tailored to future living spaces.

LG Electronics also designed the exhibition hall to allow visitors to experience a future that can expand into all everyday spaces. Leveraging artificial intelligence (AI), the Internet of Things (IoT), and communication technologies, it plans to propose AI-centered smart homes. Additionally, it will present solutions specialized for commercial spaces such as hotels and cafes, and for the first time, introduce the future mobility concept 'LG Alpha-able (αble),' which expands customer experiences into mobility.

Furthermore, the exhibition will feature 'LG Labs,' showcasing experimental and innovative products and service experiences, as well as an ESG vision that embodies life solutions for the planet and people.

Enhanced AI Processor Equipped 'SIGNATURE OLED T'

At this CES, LG Electronics will unveil the SIGNATURE OLED T equipped with the 'Alpha 11 Processor,' an AI-powered image and sound engine for OLED TVs that is four times more powerful, along with the 2024 model OLED evo for the first time.

Visitors can experience a massive media art installation composed of fifteen 77-inch SIGNATURE OLED T units at the front of LG Electronics' exhibition hall. Based on OLED technology, the media art displays vibrant color changes and becomes transparent to reveal the space behind the screen, creating a new era for transparent OLED TVs. It can move forward and backward, expressing the freedom of mobility enabled by wireless transmission.

LG Electronics has prepared a dedicated space in the exhibition hall where visitors can experience the new lifestyle enabled by the SIGNATURE OLED T. In this space, visitors can enjoy the freedom of installing the TV anywhere without restrictions thanks to transparent and wireless technology, and experience how the transparent screen blends seamlessly with surrounding interior design. They can also experience media art pieces with enhanced three-dimensionality through the transparent screen.

In a tunnel-shaped space composed of about 140 units of 55-inch OLED displays, LG Electronics' smart TV platform webOS showcases a wide range of content developed in collaboration with various partners. Each display in the tunnel presents numerous webOS contents such as movies, music, and games, providing visitors with an immersive experience as if they have entered a world of content.

LG Electronics' concept device of the 'Smart Home AI Agent,' unveiled for the first time at the CES 2024 exhibition / Photo by LG Electronics

AI Integrated into Life at the Exhibition... Welcoming Visitors with 'Smart Home AI Agent'

In the smart home exhibition zone, LG Electronics implements future 'smart life solutions' created with advanced AI technology. The smart home collects consumer lifestyle data through various sensors and detects consumers' speech, actions, and even emotions to anticipate needs and propose solutions. While consumers live, contactless sensors installed in the home detect and datafy heart rate and breathing, automatically adjusting indoor temperature and humidity according to the consumer's health condition.

LG ThinQ, which can be experienced in future smart homes, connects sensors and IoT devices installed throughout the house and acts as a service platform that controls devices optimally without requiring direct user operation.

The versatile household assistant 'Smart Home AI Agent,' which helps with daily life including the smart home hub, will welcome visitors while moving on two wheels. This product conveniently connects and controls home appliances and IoT devices. Equipped with cameras, speakers, and various home monitoring sensors, it collects real-time environmental data from around the home and assists in appliance control. The display on the front of the product can express various facial expressions and actively communicate with users.

In the commercial solutions zone, LG Electronics will present various vertical customer-tailored services themed around a trip to Las Vegas, USA. It will simulate scenarios such as delivering information about nearby attractions through 86-inch signage and 55-inch OLED windows on a monorail, receiving guidance from a guide bot at a hotel, or making facial recognition payments at a cafe.

Meet 'Alpha-able,' LG Electronics' Future Mobility Vision

At this CES, LG Electronics redefines future mobility as a personalized digital space and establishes the LG Alpha-able zone in the exhibition hall. Alpha-able is a concept that brings together LG Electronics' future mobility vision, allowing passengers to experience solutions they will enjoy in future mobility environments in advance.

The company will present future mobility solutions themed around ▲transformation, ▲exploration, and ▲rest. Utilizing display innovation technologies that realize various form factors such as flexible and transparent displays, along with unique home appliance technologies and solutions, it will offer experiences that can be freely transformed according to passenger needs. It also plans to propose new exploration experiences and comfortable rest experiences in the vehicle through context-aware information and content.

In a separate space within the LG Alpha-able zone, an electric vehicle charger and the control solution 'e-Centric' will be exhibited together. LG Electronics plans to introduce electric vehicle charging solutions through this.

An LG Electronics model is experiencing LG Electronics' future mobility concept 'Alphal' at the CES 2024 exhibition hall. / Photo by LG Electronics

LG Labs Zone Gathering In-House Ideas... First Reveal of Tumbler Washer

At this CES, LG Electronics will also showcase the results of 'LG Labs,' a project encompassing experimental ideas and products and services discovered internally to create new customer experiences.

In the LG Labs zone, LG Electronics will unveil the all-in-one audio 'Duke Box,' inspired by vacuum tube audio and equipped with a transparent OLED panel; the second version of 'Bon Voyage,' a customized living space for glamping customers; and the coffee machine 'Duobo,' which extracts two capsules with different tastes and aromas simultaneously. The second version of Bon Voyage is characterized by its size, which allows indoor parking and is designed to be comfortably towed anywhere for camping by connecting to a car. Additionally, products such as the LG CineBeam Cube and brid.zzz, introduced with bold challenges to innovate customer experiences, will greet visitors.

In the 'Better Life for All Zone (ESG Zone),' visitors can learn about LG Electronics' various efforts for the planet and environment. The company will introduce the tumbler washer 'LG My Cup' to visitors for the first time and propose 'Sustainable Home Solutions' that efficiently manage and utilize energy through LG Electronics' home energy platform. The sustainable home solution is an all-in-one solution that enables efficient use, easy control, and distribution of renewable energy.

LG Electronics will also exhibit and provide hands-on experiences with the 'Universal Up Kit,' an accessory that assists all consumers in conveniently using LG Electronics' home appliances regardless of gender, age, or disability. Through TV accessibility experiences, the company will emphasize accessibility for everyone.

This content was produced with the assistance of AI translation services.