MakeShop Signs MOU with Contents Lab Bibo for E-commerce Platform Development

Connectwave, a specialized e-commerce company, announced on the 5th that its integrated e-commerce solution MakeShop held a mutual business cooperation (MOU) agreement ceremony with Contents Lab Bibo, a TV entertainment content specialist company, to build an e-commerce platform.

The signing ceremony took place on the afternoon of the 4th at Connectwave's main conference room in Gasan-dong, Geumcheon-gu, Seoul, attended by MakeShop's Business Director Kim Sang-hyuk, Contents Lab Bibo's CEO Song Eun-i, COO (Chief Operating Officer) Jeon Seong-gon, and executives from both companies.

Contents Lab Bibo, led by CEO Song Eun-i, is a company producing various genres of content including TV entertainment, web entertainment, and podcasts. Under the slogan "Creating new fun every day, bringing diverse enjoyment," the company is expanding its business capabilities.

Recently, they accelerated diversification by recruiting Director Jeon Seong-gon, founder of the ESG project I AM A SURFER and well-known as Gondaejang in the outdoor community, as COO.

Through this business agreement, the two companies will collaborate mainly in the areas of "technical support for ESG in the online environment" and the e-commerce platform construction project called 'Sudden Content Commerce.' In the ESG field, they will support building a sustainable online ecosystem and campaign cooperation with I AM A SURFER, led by Gondaejang.

I AM A SURFER will support Connectwave’s registration as a participant in Gaplejiu and participation in eco-friendly activities. Gaplejiu is an environmental campaign platform currently involving major companies such as Emart, POSCO, Shinsegae I&C, and CJ, so registration is expected to foster friendly relations with related ESG companies.

I AM A SURFER is a global environmental project organization operated by Jeon Seong-gon, COO of Contents Lab Bibo. It is famous for eco-friendly activity campaigns with people who enjoy activities in nature (surfers, campers, etc.).

Meanwhile, in the e-commerce platform construction field, MakeShop will assist in building e-commerce shopping malls and producing broadcast content pages, as well as provide technology when constructing integrated online and offline sales shopping malls.

Additionally, the two companies will establish an outdoor partnership. For this, they will conduct e-commerce shopping mall construction, consulting, and advertising marketing collaborations centered on project-participating brands and companies involved in outdoor events and seminars.

Song Eun-i, CEO of Contents Lab Bibo, said, "This agreement personally holds great significance as it provides an opportunity to change the format of the broadcasting ecosystem," adding, "I hope this will be a chance for both companies to grow further by creating synergy across commerce, media, advertising, and content."

Jeon Seong-gon, COO of Contents Lab Bibo, stated, "Through this collaboration, I hope it becomes an opportunity to widely deliver positive influence content such as environmental concerts, documentaries, and entertainment that combine corporate ESG elements and content."

Kim Sang-hyuk, Business Director of MakeShop, said, "The value of MakeShop, an integrated e-commerce solution, will increase through collaboration with Contents Lab Bibo, which provides diverse enjoyment through various content genres," and added, "We will do our best to ensure a win-win for both companies."

This content was produced with the assistance of AI translation services.