Cost-Effectiveness Worked... Emart24's Lowest Price PB Product Sales Soar by 80%

Price Freeze Decided Until Q1 This Year

Emart24's sales of private brand (PB) products such as bottled water and milk, for which prices were frozen until the end of last year, have increased by up to 80% compared to the same period the previous year.

Emart24 announced on the 5th that the four types of 'I'm e PET Coffee' (plain, bitter, flavored, salty), 'I'm e Harue One Cup Milk 1L', and 'I'm e Haru One Liter 500㎖ Bottled Water', which maintained the industry's lowest prices until the end of last year, increased by 81%, 66%, and 41% respectively, ranking first in each product category.

Image of ultra cost-effective products with prices frozen by Emart24 until the first quarter of this year.
[Photo by Emart24]

Looking at the quarterly data, these products recorded a sales increase of 10-20% compared to the previous year until the second quarter of last year, rose to 30-60% in the third quarter, and surged to 40-80% in the fourth quarter. Emart24 analyzed that the trend of seeking cost-effective products became clear as the burden of high prices increased.

As the response to these products grew, Emart24 decided to freeze prices until the first quarter of this year. The plan is to reduce the burden on shoppers’ baskets and encourage consumers to continue visiting stores.

In addition to this, Emart24 is running promotions from the beginning of the year to lower shopping basket prices, including regular monthly events offering 'Plus One' benefits on over 2,000 products and discounts exclusively on strawberry-related products.

Jo Gye-dong, head of Emart24's Beverage and Food Team, said, "We are conducting events that provide various discount benefits along with price freezes," and added, "We will continue to do our best to reduce the burden on customers."

This content was produced with the assistance of AI translation services.