SPC Samlip Announces New Corporate Slogan 'Delicious Happiness'

"Providing Customers with Happy Experiences through Delicious Food"
Strengthening Global Business and Expanding Safety-First Facilities
Plans to Change CI and Expand Consumer Participation Campaigns

SPC Samlip announced on the 4th that it has selected "Delicious Happiness" as its new corporate slogan for this year.

The new slogan embodies the corporate mission of "making better food that reflects the values of the times" and the vision of "a global food company creating new experiences and a healthy food culture." The company explained that it implies providing customers with happy experiences through delicious food based on the quality that has been maintained for a long time.

Hwang Jong-hyun, CEO of SPC Samlip, is explaining the new corporate slogan and the 2024 management strategy.
[Photo by SPC Samlip]

To lead a healthy food culture, SPC Samlip plans to launch a new health brand that enhances taste, nutritional balance, and functionality, and establish the "Samlip Future Food Research Institute" to develop healthy products and alternative foods.

It will also advance its global business and create new value through nurturing future food sources. The company plans to expand exports of K-desserts such as yakgwa, steamed buns, and hotteok, launch a bakery co-brand in collaboration with the U.S. H Mart, and actively promote its global business. Amid growing consumer interest in the frozen market, SPC Samlip will also pursue infrastructure investment and mergers and acquisitions (M&A) to introduce products that only SPC Samlip can offer.

Above all, safety will be prioritized by introducing production facilities and expanding new factories (smart factories). The company plans to secure trust from customers and society by introducing automation equipment in existing factories and investing in smart factories. Additionally, it will strengthen ESG (environmental, social, and governance) management by expanding eco-friendly packaging and launching upcycling products.

SPC Samlip plans to build a new image this year by replacing its corporate integrated image (CI), creating a dedicated typeface, and conducting consumer participation-based campaigns.

Hwang Jong-hyun, CEO of SPC Samlip, said, "Ahead of the company's 80th anniversary next year, we have prepared a new value system and management strategy with the determination to move forward as a new SPC Samlip through change and innovation." He added, "We will grow into a global food company that delivers happy experiences by making better food that embodies diverse customer values based on taste and quality."

This content was produced with the assistance of AI translation services.