"I Came to the Philippines to Learn K-Chicken"

"For Consistent Taste and Quality Worldwide"
Local Stakeholders Trained at Chicken University
Two Weeks of Theory, Practice, and Store Visits
Vietnam and Malaysia Also Scheduled

Before fully expanding into the Southeast Asian market, BBQ has begun training local stakeholders to ensure the "same taste worldwide."

Chicken franchise GenesisBBQ Group recently announced on the 4th that master franchisees and local store representatives in the Philippines visited BBQ's specialized franchise training institution, Chicken University, for education.

A representative of the Philippine master franchise and a local store manager are learning the Golden Olive Chicken recipe at BBQ Chicken University.

They underwent about two weeks of master franchise capacity-building training, including understanding the brand and business model, theoretical education and product cooking practice for operational management, QCS (Quality, Cleanness, Service) management, and best marketing practices by country, as well as visiting excellent domestic stores to observe, all aimed at enhancing service quality within the Philippines.

After completing the training, the managers will return to the Philippines to educate local employees with the same content and join local stores. A BBQ official said, "Through this, we expect to uphold the franchise's characteristic of providing the same taste and quality at any branch worldwide, while also offering enhanced services during future store operations and new store openings."

During the COVID-19 pandemic, BBQ stores in Southeast Asia faced difficult times due to a decrease in tourists and restrictions on the number of people. However, with the advent of the endemic era last year, they completed reorganization by implanting North American success DNA such as the establishment of delivery culture and localization strategies, and opened additional stores in Muar, Malaysia; Da Nang and Bu Pham Ham, Vietnam; and Manila, Philippines.

A BBQ official stated, "Starting with the visit of Philippine stakeholders to Korea this time, we plan to conduct training for store stakeholders in Southeast Asian countries such as Malaysia and Vietnam this year," adding, "We will actively invest in strengthening the brand presence in Southeast Asia by emphasizing the provision of the same taste and service as in Korea."

Meanwhile, BBQ currently operates over 700 stores in 57 countries worldwide, including the Philippines, the United States, Canada, Germany, Japan, and Malaysia. In 2024, they plan not only to expand stores in existing Southeast Asian countries but also to enter additional countries.

This content was produced with the assistance of AI translation services.