Choi Pyung-kyu, Chairman of SNT Group, "Let's Prepare for the Future Steadily with a 'Jeongjungyeosan (?重如山)' Attitude"

Chairman Choi Pyung-kyu of SNT Group. [Photo by SNT Group]

"I hope that this year as well, you boldly challenge the creation of a new corporate history, fueled by the soaring energy of the Blue Dragon."

Choi Pyeong-gyu, Chairman of SNT Group, said this in his New Year's address on the 3rd of 2024.

Chairman Choi stated, "The growth engine of South Korea is rapidly declining," adding, "With low birth rates and aging progressing quickly, concerns about negative growth are increasing."

"Although there are rosy prospects such as the so-called second Middle East boom centered on defense and nuclear power plant exports, the reality for companies is being driven into a global survival competition without limits," he said. "The manufacturing base is shaking due to the deepening avoidance of manufacturing and local company employment among young people, and the stagnation of national economic growth is worsening," he added.

He said, "Still, we must prepare for the future without wavering and continue to grow sustainably."

"We must reorganize into a future-oriented organization and workforce structure that fits the changing management environment," he elaborated.

He emphasized that core technology research and development and global technology marketing in the fields of ▲eco-friendly petrochemical and power plant businesses ▲cutting-edge defense industry ▲ultra-precision automotive parts business should be regarded as SNT's core competencies and that efforts must be devoted to these areas.

At the same time, he said sustainability must be enhanced through nurturing local talent and strengthening communication with the younger generation.

Chairman Choi encouraged employees by saying, "I once again emphasize moving forward with the attitude of Jeongjungyeosan (靜重如山), acting quietly and heavily like a mountain," and "Let us wisely overcome the era of the Great Reset of the perfect storm, a massive economic crisis."

He continued, "I hope you always realize our unique customer value with humility and consideration, gain an advantage in global market competition, and create a new history in the 45 years since SNT's founding," reiterating his message.

This content was produced with the assistance of AI translation services.