"Strengthening Social Marketing"… Innocean Establishes Specialized Corporation 'Innocean S'

Targeting Domestic and International Corporate Social Marketing Needs
Strengthening Capabilities to Serve Global Clients

Innocean announced on the 3rd that it has established a social network specialized corporation, ‘Innocean S (INNOCEAN S)’, to strengthen its social media marketing services.

Innocean S is a full-service social marketing agency equipped with capabilities ranging from social media strategy planning and operation to content production and global client response. The "S" in Innocean S stands for four meanings: Strategic Solution, Global Solution, Qualified Solution, and Creative Solution. It symbolically represents Innocean S’s unique strengths that differentiate it from existing social agencies.

Yoonkyung Lee, CEO of Innocean S

Yoon Kyung Lee, former team leader at Innocean, was appointed as the CEO. As a female executive who joined Innocean through open recruitment, CEO Yoon Kyung Lee has led numerous prominent domestic and international clients for about 16 years since joining Innocean in 2007, building outstanding global work capabilities. She is highly regarded as an ideal leader for a social specialized company, possessing not only a deep understanding and insight into social business as an advertising planner (AE) but also a strong adaptability to changes in digital trends.

Innocean S plans to target the increasing social marketing needs of domestic and international companies and transform into a social specialized company that provides more advanced services. Social media is used by over 60% of the global population and is considered the most important digital marketing channel for companies and brands. Because it offers high customer touchpoints, it allows immediate market response detection, making it easy to incorporate feedback into business operations.

Innocean S will not stop at simply operating social media channels but will actively propose integrated branding directions from a strategic perspective. What differentiates it from existing social agencies is its capability to respond to global clients. Through collaboration with the Innocean network that extends worldwide, it can establish a consistent social operation system required by companies and brands and further develop macro strategies based on unified guidelines. Additionally, leveraging the creative capabilities accumulated at its parent company Innocean, it can directly produce high-quality content, enabling the provision of creative solutions necessary for overall branding.

With the establishment of this social marketing specialized corporation, Innocean has further expanded its ‘digital marketing full-service’ value chain. Previously, Innocean acquired the visual effects (VFX) company ‘Studio Lennon’ to strengthen creative capabilities and then created ‘Studio Orbit’ specializing in content production. It also consecutively acquired the digital performance marketing company ‘D-Purple’ and the media rep firm ‘D-Plan360’. This year, it plans to actively pursue M&A to strengthen digital capabilities overseas, including in Europe.

CEO Yoon Kyung Lee of Innocean S stated, “Social media has become the first gateway that customers must pass through on their journey,” adding, “At this crucial point, Innocean S will strive to be the answer that innovatively solves the missions and challenges faced by brands (advertisers).”

This content was produced with the assistance of AI translation services.