65% of Parcel Secondhand Transaction Users Are 'MZ'... Seven Eleven Offers Half-Price Discount

Seven Eleven Officially Launches Linked Delivery Service with Junggonara
Unified Payment for Used Goods Delivery Fees Available

Seven Eleven announced on the 3rd that it has officially launched the integrated delivery service with the secondhand trading platform Junggonara and is running a half-price promotion until the end of this month.

The Seven Eleven-Junggonara integrated delivery service allows sellers to register shipping information on the Junggonara app, select Seven Eleven delivery, and make a lump-sum payment for the delivery fee. Afterward, when visiting a store to send the package, customers can send the parcel immediately using the received reservation number and barcode without any additional registration process.

Seven Eleven officially launched a linked delivery service with the secondhand trading platform Junggonara and announced that it will run a half-price promotion until the end of this month.
[Photo by Seven Eleven]

Seven Eleven first opened the Junggonara integrated delivery service in October last year and has been conducting test operations for a stable system. After about three months of system integration testing, the Junggonara integrated delivery service was officially launched starting this month.

To commemorate the official integration, Seven Eleven is offering half-price benefits to customers who use Seven Eleven delivery after trading on the Junggonara app (APP) until the end of this month. For items eligible for delivery weighing 20 kg or less and with a combined length of three sides of 160 cm or less, customers can use the Seven Eleven-Junggonara delivery service at a price of 1,600 KRW for the same zone and 1,850 KRW for other zones without any usage limit.

Seven Eleven plans to prepare various promotions with Junggonara to secure a young customer base in the future. This measure targets the MZ generation (Millennials + Generation Z), who have recently been leading convenience store trends and are the main users of delivery services on Junggonara.

Analysis of customer usage during the Junggonara integrated delivery test period by Seven Eleven showed that about 65% of users were customers in their 20s and 30s. The traded items included fashion clothing, music albums, mobile devices, and games, which accounted for 40% of the items and are of great interest to customers in their 20s and 30s. Most transaction amounts were small, under 100,000 KRW.

Kim Beom-su, head of Seven Eleven’s eBiz team, said, "Collaboration with Junggonara will be a great chance to attract young MZ customers who enjoy secondhand trading as regular customers of convenience store delivery services," adding, "We will introduce more diverse services linked with Junggonara, including delivery."

Meanwhile, Seven Eleven’s total delivery service sales last year grew by more than 60% compared to the previous year due to increased usage of secondhand trading and convenience store delivery near homes. Lotte Shopping, an affiliate of Seven Eleven, invested 30 billion KRW in 2021 and acquired 93.9% of Junggonara’s shares together with financial investors (FIs).

This content was produced with the assistance of AI translation services.