[New Year's Message] KB Securities CEOs Kim Seong-hyun & Lee Hong-gu: "Strengthening Trust Through Ethical Management, Our Most Important Mission"

Kim Seong-hyun and Lee Hong-gu, co-CEOs of KB Securities, emphasized that the heightened social responsibility of financial companies and strengthening trust through ethical management should be regarded as the most important mission and addressed accordingly.

In their New Year's message on the 2nd, CEOs Kim and Lee stated, "We must continuously pursue bold innovation and challenges to secure a leading market position with optimal financial solutions for our customers' future and to leap forward as a financial investment company that creates social value," adding, "We must firmly internalize the number one DNA for growth and leap forward."

KB Securities has established the '2026 Mid-to-Long-Term Management Strategy,' which includes a new three-year growth plan. The two CEOs said, "This year will be the first year to put this into practice," and outlined the management strategy directions for this year as ▲ expanding profitability by strengthening competitiveness in core businesses ▲ diversifying revenue models through strategic growth of global and new growth businesses ▲ establishing a sustainable management system by spreading ESG (environment, social, governance) values and enhancing customer trust ▲ and establishing a future-oriented and efficient organization.

They plan to accelerate growth strategies for core businesses such as Wealth Management (WM), Investment Banking (IB), and Sales & Trading (S&T), expanding overall revenue scale by securing differentiated competitiveness. WM will further strengthen its role as a core business through customer value-centered asset management sales, IB will solidify its market position as the number one player and expand its role as a key revenue source, and S&T will further enhance operational capabilities and sales capabilities based on insights to improve company growth and profitability.

Regarding global business, KB Securities will strengthen its capabilities as a global player focusing on global sales and IB through close collaboration with headquarters sales organizations in advanced markets such as New York and Hong Kong. The local subsidiaries in Indonesia and Vietnam will actively pursue growth strategies to become digital-leading securities firms in their respective countries by expanding general customers based on digital platforms and increasing market share.

In particular, the two CEOs emphasized 'customer first.' They said, "The customer-first belief of KB Securities must be deeply internalized in sales and operations," adding, "To become a customer-centric company, sales organizations working with customers must prioritize the customer's perspective, respond sensitively to customer demands and expectations, and move agilely to provide differentiated customer experiences." They continued, "All employees must unite to innovate work processes centered on customers and spread a culture of organic collaboration to build a customer-centric KB Securities."

They also stressed the importance of basics and principles. The two CEOs said, "Many stakeholders are demanding higher ethical awareness and social responsibility in finance," and added, "We must remember that complying with regulations and principles is the best way to protect customers, the company, and ourselves and to build a sustainable KB Securities."

This content was produced with the assistance of AI translation services.