O Gyu-sik, LF Vice Chairman, "Will Pursue Enhancing Shareholder Value"

"Selective Resource Allocation by Industry... Discovering Growth Momentum"

Oh Gyusik, Vice Chairman and CEO of LF, stated on the 2nd, "This year, we will focus on discovering future growth momentum, maximizing investment, and enhancing shareholder value through selective and concentrated resource allocation across various industries, including real estate finance, food, and e-commerce, with the fashion business as the core."

On the morning of the 2nd, during LF's 2024 opening ceremony, Vice Chairman Oh presented his New Year's address, highlighting "innovation in customer experience" as the key theme for 2024.

LF logo. [Image provided by LF]

Oh Gyusik, Vice Chairman and CEO of LF.
[Photo by LF]

He emphasized, "This year, amid uncertain economic conditions such as sustained high interest rates and rapidly changing consumer trends, we must prioritize 'innovation in customer experience' and continue to attempt brand transformations and differentiated product innovations."

Regarding last year's management performance, he self-assessed, "Despite difficult conditions, there were active efforts to achieve meaningful results through diverse customer communications and creative marketing activities by each brand."

Vice Chairman Oh said, "The more challenging the external market environment, the more we should discard vague fears of failure, continue change and innovation, create brands loved by customers, and seek ways to maximize customer value," adding, "Having laid the foundation last year through a new personnel system, this year we will focus on fostering a horizontal organizational culture where all members can work autonomously and take responsibility for their performance. I hope all members will do their best as the main agents of brand transformation, customer value creation, and discovery of growth momentum and innovation."

This content was produced with the assistance of AI translation services.