Huh Yoonhong Holds Opening Ceremony at Maple Jai Site: "The Answer Lies On Site"

Huh Yoonhong, GS Construction CEO, First Schedule of the New Year
Visit to Jamwon-dong Maple Xi Site
Strengthening Core Business and Emphasizing Organizational Capabilities

Heo Yunhong, CEO of GS Construction, visited the construction site of 'Maple Xi' in Jamwon-dong, Seocho-gu, Seoul as his first schedule of the new year.

At the opening ceremony held from 6:40 a.m. on the 2nd, CEO Heo emphasized the reorganization of the site-centered organizational structure, saying, "The problem and the answer lie at the site."

GS Construction CEO Heo Yoon-hong is holding a New Year's ceremony with executives and employees at the 'Maple Xi' site in Jamwon-dong, Seoul on the 2nd. (Photo by GS Construction)

As his goal for this year, CEO Heo stated, "We will strengthen the foundation and substance of the construction industry to solidify the foundation for a leap forward and establish the groundwork for mid- to long-term projects." The 2024 management policies emphasized by CEO Heo are ▲ strengthening the substance of core businesses ▲ clarifying the business portfolio and reestablishing the company-wide vision ▲ enhancing organizational capabilities.

First, to strengthen the substance of core businesses, he announced that they will focus on strict quality control and enhancing execution capabilities, as well as restoring trust to improve brand value. They will reorganize business directions based on understanding customers and the market, and pursue selective orders considering profitability and execution ability. In addition, they plan to actively utilize digital tools to transparently manage sites based on data and establish a decision-making system.

Huh Yoonhong, CEO of GS Construction, is having breakfast with employees after the opening ceremony on the 2nd at the 'Maple Xi' site in Jamwon-dong, Seoul. (Photo by GS Construction)

The second task is to clearly establish the business portfolio. This involves accurately analyzing the business environment and capabilities to establish a vision for mid- to long-term business directions, and promoting core businesses aligned with mid- to long-term goals through selection and concentration. The goal is to create new business opportunities that can expand from core industries while differentiating high-growth potential businesses through selection and focus.

Lastly, CEO Heo emphasized 'strengthening organizational capabilities.' He said, "If there are capabilities necessary for the effective promotion of the newly defined business portfolio and new businesses, we will support them, but we will continuously create a flexible and horizontal organizational culture based on autonomous and responsible management." He also stated that they will strengthen compliance management and fulfill social responsibilities to enhance competitiveness as a global company.

CEO Heo said, "It is a time when new changes are needed for sustainable growth as a 100-year company," adding, "We will establish and announce a vision for mid- to long-term business directions, and we will change the way we think and the way we work. I ask everyone to join in this new change."

This content was produced with the assistance of AI translation services.