bhc Chicken Opens 3rd Store in Singapore... "Accelerating Overseas Market Expansion This Year"

Opening on Orchard Road, Singapore's Largest Shopping District
"Popularity Increasing Among Young People"
"Expanding Overseas Territories to Promote K Food"

Chicken franchise bhc Chicken will open its third overseas store in Singapore as the first new overseas store of the new year 2024. Following last year, it plans to actively pursue overseas market expansion this year as well.

bhc Chicken announced on the 2nd that it will open its third Singapore store at the shopping mall 'Taste Orchard' on Orchard Road, Singapore, on the 15th and begin full-scale operations. Orchard Road is the largest bustling area in the heart of Singapore, attracting many locals and tourists with its historic tourist attractions as well as a variety of shopping and entertainment options.

bhc Chicken Singapore 3rd Store 'Taste Orchard'

The third store in Singapore, 'bhc Taste Orchard,' is approximately 122㎡ (about 37 pyeong) in total area and is designed with modern wood materials to create a stylish and sophisticated space where customers can comfortably enjoy chicken and beer.

This location offers the signature bhc Chicken menu items such as ‘Bburinkle,’ ‘Matchoking,’ and ‘Goldking,’ along with various boneless chicken and Wingstar series, which are also very popular in Korea.

Before the official opening, bhc Taste Orchard operated a pre-opening period starting from the 27th of last month and previewed the ‘Cheese Twist,’ which is being introduced for the first time in Singapore.

The Singapore bhc Chicken stores are currently operated by a local distribution and F&B specialist company under a master franchise agreement, and new store openings are actively continuing around major tourist attractions and key commercial districts in Singapore. As bhc Chicken is receiving a positive response in Singapore, it plans to focus on expanding stores continuously to promote K-Chicken to locals and tourists from around the world.

A bhc Chicken representative said, "In Singapore, popularity is increasing mainly among young people, so we expect the pace of store openings to accelerate around major commercial districts. Store openings in Thailand, where we recently signed a master franchise agreement, are also expected to become visible soon." They added, "We will continue to strengthen our Southeast Asian market expansion strategy and, based on this, expand our overseas market territory to regions such as the Americas, growing into a global dining company that promotes Korean food culture."

This content was produced with the assistance of AI translation services.