Chairman Yoon Hong-geun of BBQ: "Aggressive Store Openings... Growing into the World's No.1 Franchise"

New Year's Address 2024 at Chicken University
2024: The Year of Global Leap
Overcoming Global Crises with Seungpungparang Spirit

Yoon Hong-geun, Chairman of Genesis BBQ Group, stated, "With the spirit of Seungpungparang (乘風破浪, riding the wind and breaking the waves), we will overcome the global crisis and grow into the world's number one franchise company."

According to Genesis BBQ on the 2nd, Chairman Yoon made this announcement at the New Year's ceremony held the previous day at the BBQ Chicken University in Icheon, Gyeonggi Province. He cited explosive sales growth through aggressive opening of new domestic and overseas stores as the management goal for 2024.

Genesis BBQ Group Chairman Yoon Hong-geun is delivering the New Year's address on the 1st.

Chairman Yoon praised the efforts of executives and employees, saying, "In 2023, amid the global crisis of high inflation, high interest rates, and rising raw material costs, we achieved an outstanding result by entering 26 out of 50 states in the United States, the home country of franchises, through bold and new innovations that broke the existing framework."

Currently, BBQ operates about 700 stores in 57 countries worldwide. Especially, leveraging the know-how of successful entry into the U.S., it rapidly expanded into Central and South America and Southeast Asia, including Panama, Costa Rica, Malaysia, and the Philippines, showing exponential growth. Additionally, it was the only domestic brand to be named for three consecutive years as the "Fastest Growing Restaurant Brand in the U.S." by the global dining industry magazine Nations Restaurant News, proving its position as a leader in K-food.

Chairman Yoon said, "So far, as a native Korean brand, we have focused on the United States, the home country of franchises where global franchise companies were born, to promote K-food worldwide," and added, "In 2024, we will enhance the brand image of BBQ, the number one chicken franchise, to customers worldwide by opening franchise stores throughout all 50 states in the U.S. and actively expanding into South America and Southeast Asia."

Finally, Chairman Yoon stated, "Genesis BBQ Group distinguishes crises as risks and opportunities and has a unique DNA that finds opportunities and grows amid crises," adding, "We should not confront the great wind of uncertainty blowing worldwide head-on but wisely move forward with the spirit of Seungpungparang." He continued, "Let all executives, employees, and family members unite their strength to make 2024 a year of global leap and achieve transformation and innovation into an exponential company."

This content was produced with the assistance of AI translation services.