LG Electronics Launches 'All New Styler' at CES 2024

Styler's First 'Handy Steam Iron'
Enhanced Garment Care with Powerful Moving Hanger
Adjustable Steam Amount According to Fabric Type

LG Electronics announced on the 2nd that it will showcase the 'All New Styler Objet Collection' at 'CES 2024,' the world's largest home appliance and IT exhibition, held in Las Vegas, USA, from the 9th to the 12th (local time).

The product is notable for being the first Styler to feature a built-in handheld steam iron called the 'Built-in High-Pressure Steamer.' This steamer allows users to quickly and easily iron out wrinkles on shirts before going out. It represents an evolution of the existing Styler, which was already effective in reducing clothing wrinkles.

Customers simply hang the clothes they want to care for inside the Styler door, pull out the steamer from the bottom of the Styler, and press the steam button to use it. The steam amount can be adjusted in three levels. According to tests conducted by the certified testing agency KATRI Testing & Research Institute, steaming a wrinkled shirt twice back and forth reduced wrinkles by more than twice compared to the initial state.

The moving hanger has been upgraded to a dynamic moving hanger, developed using LG Electronics' proprietary technology. Unlike previous models that only moved left and right to shake off dust, the new product adds a twist motion that rotates in place. The fine dust course, which used to shake clothes up to 200 times per minute, has been strengthened to 350 times.

Efficiency was improved by enhancing core Styler components such as the compressor and Euro. The standard sterilization course operation time was reduced from 79 minutes to 64 minutes, and the standard course from 35 minutes to 29 minutes. Energy consumption was also reduced by about 7%, from 377Wh to 350Wh based on the standard course.

An automatic ventilation system that circulates air inside and outside the product was applied. It removes moisture remaining inside without opening the Styler door. The dehumidification function was also strengthened. Unlike before, when dehumidification required opening the door, it can now be done with the door closed. It can dehumidify up to 10 liters per day, keeping the dressing room comfortable.

An LG Electronics model using the new built-in high-pressure steamer that neatly irons even wrinkles in clothes.
[Photo by LG Electronics]

The new Styler inherits the performance of the previous model. It features Dual Heating TrueSteam, which divides the heater that boils water to produce steam from one to two, allowing more precise control of steam output.

The course for managing premium clothing such as cashmere uses only one heater to finely adjust the steam amount, delicately caring for the fabric.

The new TrueSteam is also effective for deodorization and sterilization. According to Intertek test results, the Styler's hygiene sterilization course removes 99.99% of 11 types of harmful bacteria, including Pseudomonas aeruginosa, Klebsiella pneumoniae, and Escherichia coli. The virus course, verified by Intertek, eliminates 99.99% of 11 types of viruses, including Influenza A virus.

LG Electronics will start selling the All New Styler in Korea from the 8th. The shipment price ranges from 2.09 million to 2.49 million KRW. Prices vary depending on the presence of the handy steamer and color.

Baek Seung-tae, head of the Living Solution Business Division at LG Electronics H&A (Home Appliance) Business Headquarters, said, "Through the All New Styler, which further evolves the original clothing care device Styler, we will provide differentiated customer experiences such as more convenient clothing care."

This content was produced with the assistance of AI translation services.