Usage Time is Twice as Long for Women as for Men

Among users of dating applications (apps), 80% were male. However, women spent twice as much time using the apps compared to men.


According to WiseApp, a service analyzing apps, retail, and goods, as of August, the number of domestic dating app installs ranked as follows: Tinder (420,000), Wippy (330,000), and Glam (280,000).

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In particular, the male-to-female user ratio for the top three dating apps?Tinder, Wippy, and Glam?was found to be approximately 8 to 2.


The average monthly usage time was about 3 hours for Tinder (2 hours 56 minutes) and Glam (2 hours 42 minutes), while Wippy was recorded at around 1 hour 30 minutes (1 hour 27 minutes).


By gender, the average monthly usage time for women (3 hours 56 minutes) was about twice that of men (2 hours).


By age group, usage time was highest among those in their 20s (2 hours 49 minutes), followed by those in their 40s (2 hours 23 minutes), and then those in their 30s (1 hour 58 minutes).


WiseApp analyzed that the exclusive usage rate of major apps was at least 63%, indicating a tendency for users to primarily use one app rather than multiple apps simultaneously.


As the number of users increases and various apps are launched, 'romance scams' through dating apps are also on the rise, requiring users to exercise special caution. Romance scams are a compound word combining 'romance,' meaning dating, and 'scam,' meaning credit fraud.


Last month, a woman in her 40s was arrested on charges of fraud for deceiving seven men she met through dating apps and embezzling approximately 3 billion KRW. Among the victims, one man even made an extreme choice after giving his severance pay.


In June, a man in his 20s was fined 5 million KRW after being prosecuted on charges of fraud for pretending to be a woman and embezzling money from men. He had saved photos of women found online as profile pictures on dating apps and charmed men who initiated chats by pretending to be the women in the photos.



Tinder, which was launched in 2012 and has grown into a leading dating app not only in Korea but worldwide, introduced identity verification using ID cards in Australia and New Zealand after romance scams became a social issue. The company plans to introduce this feature in Korea next year.


This content was produced with the assistance of AI translation services.

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