AIA Life Conducts Various Social Contribution Activities Including Support for 'Financial Health'

AIA Life held the "1st Geureutogi Camp" last September to support the healthy growth of group home children growing up in care facilities without parental care.

Global life insurance company AIA Life is carrying out various social contribution activities based on its corporate philosophy and belief in 'Healthier, Longer, Better Lives.'

At the beginning of last year, AIA Life and its parent company, AIA Group, launched the 'AIA One Billion' campaign with the aim of promoting personal health and well-being and fostering sustainable growth in local communities. The goal is to help one billion people in the Asia-Pacific region live better lives by 2030.

Since last year, AIA Life has been operating the 'Healthy Classroom' educational program supporting five key health areas: dietary habits, physical activity, finance, environment, and expression. Through this, they have also sponsored the Seoul International Children’s Creative Film Festival to help children establish self-identity and foster creativity. Additionally, the 'Ssuksuk Campaign,' which supports children from low-income families to have balanced meals and access fresh fruits and vegetables, is conducted annually.

Among these efforts, the company’s reinterpretation and presentation of financial education in various ways to support the financial health of more people in society stands out.

On the occasion of 'Day of Persons with Disabilities' this year, AIA Life signed a 'One Company One School Financial Education' business agreement with Cheongju School for the Blind located in Cheongju, Chungbuk. In April and November, AIA Life visited Cheongju School for the Blind to provide financial education and practical training for the students. During the practical sessions, scenarios such as visiting a bank counter were simulated to allow students to indirectly experience financial activities encountered in daily life.

This year, AIA Life provided financial education to 1,854 students across 16 elementary, middle, and high schools nationwide, including Seoul, Gyeonggi, Jeonnam, Jeonbuk, Gyeongnam, and Gyeongbuk. They offered guidance on types of financial fraud such as voice phishing and smishing, which have recently become social issues, and shared essential financial knowledge needed in everyday life.

In addition to on-site visiting financial education, AIA Life continues to support the financial health of various social members more actively by directly interacting and communicating with socially vulnerable groups. Since last year, they have planned and operated the 'Grutegi Project,' which supports the economic and emotional independence of youth preparing for self-reliance. In September, they held the first 'Grutegi Camp' event to encourage group home youth. This camp featured various programs designed to provide practical help for young people preparing for independence in achieving economic independence and emotional self-reliance.

AIA Life has also donated a total of 120 million KRW to 'Together Love Field' since 2021 to support cultural projects for group home youth. About 60 people participated in this event, including 30 group home youth attending elementary, middle, and high schools, and 30 mentors. The mentors who accompanied the camp volunteers included AIA Life employees, social workers, and young adults who grew up in protective facilities and are now supporting youth preparing for independence.

AIA Life stated, "We will continue to conduct various forms of campaigns to support financial education for the general public and the financial health and practical economic independence of various members of society."

This content was produced with the assistance of AI translation services.